International Journal of Social Science & Economic Research
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Title:
IMPACTS OF THE TOURISTS' MOTIVATION TO SEARCH FOR NOVELTY TO THE SATISFACTION AND LOYALTY TO A DESTINATION OF KIEN GIANG MARINE AND COASTAL ADVENTURE TOURISM

Authors:
Khuu Ngoc Huyen and Nguyen Quoc Nghi

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Khuu Ngoc Huyen1 and Nguyen Quoc Nghi1
1. Department of Marketing, College of Economics, Can Tho Univery

MLA 8
Huyen, Khuu Ngoc, and Nguyen Quoc Nghi. "IMPACTS OF THE TOURISTS' MOTIVATION TO SEARCH FOR NOVELTY TO THE SATISFACTION AND LOYALTY TO A DESTINATION OF KIEN GIANG MARINE AND COASTAL ADVENTURE TOURISM." nt. j. of Social Science and Economic Research, vol. 4, no. 4, Apr. 2019, pp. 2807-2818, ijsser.org/more2019.php?id=205. Accessed Apr. 2019.
APA
Huyen, K., & Nghi, N. (2019, April). IMPACTS OF THE TOURISTS' MOTIVATION TO SEARCH FOR NOVELTY TO THE SATISFACTION AND LOYALTY TO A DESTINATION OF KIEN GIANG MARINE AND COASTAL ADVENTURE TOURISM. nt. j. of Social Science and Economic Research, 4(4), 2807-2818. Retrieved from http://ijsser.org/more2019.php?id=205
Chicago
Huyen, Khuu Ngoc, and Nguyen Quoc Nghi. "IMPACTS OF THE TOURISTS' MOTIVATION TO SEARCH FOR NOVELTY TO THE SATISFACTION AND LOYALTY TO A DESTINATION OF KIEN GIANG MARINE AND COASTAL ADVENTURE TOURISM." nt. j. of Social Science and Economic Research 4, no. 4 (April 2019), 2807-2818. Accessed April, 2019. http://ijsser.org/more2019.php?id=205.

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Abstract:
Novelty seeking motivation is the core element, stimulating tourists to the adventure tourism. Kien Giang marine and coastal adventure tourism always update itself to attract both domestic and foreign tourists. This research is carried out to prove the impacts of the motivation to search for the novelty to the satisfaction and loyalty to a destination of Kien Giang marine and coastal adventure tourism. On applying the structural equation model, this research has shown that the attractiveness of a destination positively influences the motivation of searching for novelty. Meanwhile, such motivation also strikes a positive influence on the satisfaction and loyalty of tourists. Several recommended policies have been made to boost the motivation of finding the new experience of marine and coastal adventure tourism in Kien Giang.