Dr. Umesh Kumar
Ph.D., D.B.R.A.B.U Muzaffarpur

MLA 8
Kumar, Dr. Umesh. "COUSTOMER RELATIONSHIP MANAGEMENT IN ICICI BANK." Int. j. of Social Science and Economic Research, vol. 3, no. 12, Dec. 2018, pp. 7434-7441, ijsser.org/more2018.php?id=540. Accessed Dec. 2018.
APA 6
Kumar, D. (2018, December). COUSTOMER RELATIONSHIP MANAGEMENT IN ICICI BANK. Int. j. of Social Science and Economic Research, 3(12), 7434-7441. Retrieved from ijsser.org/more2018.php?id=540
Chicago
Kumar, Dr. Umesh. "COUSTOMER RELATIONSHIP MANAGEMENT IN ICICI BANK." Int. j. of Social Science and Economic Research 3, no. 12 (December 2018), 7434-7441. Accessed December, 2018. ijsser.org/more2018.php?id=540.

References

[1]. Buttle, F.(2000): “The CRM Value Chain” Manchester Business School: CRM Forum.Com, March.
[2]. ICICI Bank PromotionalLiterature.
[3]. ICICI Bank AnnualReports.
[4]. Indian Management, July2002.
[5]. Reserve Bank Of India 2012 reports on trend and progress of Banking in India. 2012- 13.
[6]. Kingfisher Airlines Promotional Literatures.
[7]. Kumar, S. Ramesh (1998): Marketing Nuggets, Vikas, NewDelhi.
[8]. Choudhary C.M Resent trends in Indian Banking first edition, subline publication Jaipur India2004,pp38-41.