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Title: THE IMPACT OF E-MARKETING ON THE MARKETING INFORMATION SYSTEM: AN EXPLORATORY STUDY OF THE OPINIONS OF A SAMPLE OF COMMERCIAL COMPANIES OPERATING IN DOHUK GOVERNORATE
Authors: Dr. Aree Mohammed Ali
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Dr. Aree Mohammed Ali Technical college of administration/Duhok polytechnic university
MLA 8 Ali, Dr. Aree Mohammed. "THE IMPACT OF E-MARKETING ON THE MARKETING INFORMATION SYSTEM: AN EXPLORATORY STUDY OF THE OPINIONS OF A SAMPLE OF COMMERCIAL COMPANIES OPERATING IN DOHUK GOVERNORATE." Int. j. of Social Science and Economic Research, vol. 6, no. 10, Oct. 2021, pp. 3887-3911, doi.org/10.46609/IJSSER.2021.v06i10.018. Accessed Oct. 2021. APA 6 Ali, D. (2021, October). THE IMPACT OF E-MARKETING ON THE MARKETING INFORMATION SYSTEM: AN EXPLORATORY STUDY OF THE OPINIONS OF A SAMPLE OF COMMERCIAL COMPANIES OPERATING IN DOHUK GOVERNORATE. Int. j. of Social Science and Economic Research, 6(10), 3887-3911. Retrieved from doi.org/10.46609/IJSSER.2021.v06i10.018 Chicago Ali, Dr. Aree Mohammed. "THE IMPACT OF E-MARKETING ON THE MARKETING INFORMATION SYSTEM: AN EXPLORATORY STUDY OF THE OPINIONS OF A SAMPLE OF COMMERCIAL COMPANIES OPERATING IN DOHUK GOVERNORATE." Int. j. of Social Science and Economic Research 6, no. 10 (October 2021), 3887-3911. Accessed October, 2021. doi.org/10.46609/IJSSER.2021.v06i10.018.
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Abstract: In presenting this research paper, the researcher tried to shed light on how technology and communications affect the work of companies by shedding light on two modern concepts in the world of business and the orientation of international companies to work according to them, which are electronic marketing and marketing information system and a statement of the relationship between them and the extent to which they are followed by companies. Working in the Kurdistan Region of Iraq. Referring to the theoretical writings on the subject, the study assumed the existence of a correlation and effect between the dimensions of the study variables, and the questionnaire was distributed to a sample of companies operating in the province of Dohuk, and statistical methods were used to measure the hypotheses of frequencies, standard deviation, and the use of the correlation coefficient The simple statistical program using SPSS V. 22 and then measuring the role of the independent variable (electronic marketing) on the dependent variable (marketing information system) and showing the impact relationships between them. The means and applications of e-marketing is the English language and a set of other conclusions, in the light of which a recommendation was made Most notably, public companies in the field of electronic marketing should resort to participating in training courses and qualifying specialized staff in the field of information technology in order to contribute to increasing effectiveness and efficiency.

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