Ashwina Parashar
Bennett University

MLA 8
Parashar, Ashwina. "INSIGHTS INTO LUXURY BRAND MANAGEMENT THROUGH A CASE STUDY OF CHANEL." Int. j. of Social Science and Economic Research, vol. 7, no. 5, May 2022, pp. 1301-1311, doi.org/10.46609/IJSSER.2022.v07i05.010. Accessed May 2022.
APA 6
Parashar, A. (2022, May). INSIGHTS INTO LUXURY BRAND MANAGEMENT THROUGH A CASE STUDY OF CHANEL. Int. j. of Social Science and Economic Research, 7(5), 1301-1311. Retrieved from doi.org/10.46609/IJSSER.2022.v07i05.010
Chicago
Parashar, Ashwina. "INSIGHTS INTO LUXURY BRAND MANAGEMENT THROUGH A CASE STUDY OF CHANEL." Int. j. of Social Science and Economic Research 7, no. 5 (May 2022), 1301-1311. Accessed May, 2022. doi.org/10.46609/IJSSER.2022.v07i05.010.

References

[1]. Seung, A. The potential of social media for luxury brand management, International Journal of Quality and Service Sciences, 19th October 2012.
[2]. Phan, M. & Thomas, R. & Heine, K. Social Media and Luxury Brand Management: The Case of Burberry, T & F Online, 19th October 2011.
[3]. Sugimoto, K. & Nagasawa, S. Luxury branding: the case of Chanel, International Journal of Quality and Service Sciences, 18 September 2017.
[4]. Ni, Y. The brand analysis of Chanel, Francis Press, 2021.
[5]. Shetty, K. & Fitzsimmons, J. R. The effect of brand personality congruence, brand attachment and brand love on loyalty among HENRY's in the luxury branding sector, Journal of Fashion Marketing and Management, 22nd March 2021.