CORPORATE SOCIAL RESPONSIBILITY AND CREATING SHARED
VALUE: A CASE STUDY OF ROYAL ENFIELD’S UNIQUE SOCIAL
MISSION

Smayana Singh

doi:10.46609/IJSSER.2023.v08i09.038

Title: CORPORATE SOCIAL RESPONSIBILITY AND CREATING SHARED VALUE: A CASE STUDY OF ROYAL ENFIELD’S UNIQUE SOCIAL MISSION
Authors: Smayana Singh
Journal: International Journal of Social Science and Economic Research (IJSSER) ISSN: 2455-8834 Volume: 8 Issue: 9 Publication Date: September 2023 DOI: 10.46609/IJSSER.2023.v08i09.038
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Smayana Singh The Shri Ram School Moulsari
MLA 8 Singh, Smayana. "CORPORATE SOCIAL RESPONSIBILITY AND CREATING SHARED VALUE: A CASE STUDY OF ROYAL ENFIELD’S UNIQUE SOCIAL MISSION." Int. j. of Social Science and Economic Research, vol. 8, no. 9, Sept. 2023, pp. 2988-3003, doi.org/10.46609/IJSSER.2023.v08i09.038. Accessed Sept. 2023. APA 6 Singh, S. (2023, September). CORPORATE SOCIAL RESPONSIBILITY AND CREATING SHARED VALUE: A CASE STUDY OF ROYAL ENFIELD’S UNIQUE SOCIAL MISSION. Int. j. of Social Science and Economic Research, 8(9), 2988-3003. Retrieved from https://doi.org/10.46609/IJSSER.2023.v08i09.038 Chicago Singh, Smayana. "CORPORATE SOCIAL RESPONSIBILITY AND CREATING SHARED VALUE: A CASE STUDY OF ROYAL ENFIELD’S UNIQUE SOCIAL MISSION." Int. j. of Social Science and Economic Research 8, no. 9 (September 2023), 2988-3003. Accessed September, 2023. https://doi.org/10.46609/IJSSER.2023.v08i09.038.
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ABSTRACT: There is more than enough information that states that consumers prefer and relate to companies that are committed to positive social and environmental impact, rather than just pursuing commercial gains. Most corporations across the world have embraced the concept of corporate social responsibility (CSR) in some form or the other. The trend of “doing well, by doing good”, is gaining momentum. Where corporations are embracing their social responsibilities and are drawing up plans on delivering on social and environmental parameters parallelly with their financial goals. Royal Enfield is one such company in India that has recently redefined its Social Mission and has drawn out a road map which entails engaging with its stakeholders and other communities to have a holistic and sustainable impact. In line with the vision of its promoter, Royal Enfield engaged reputed consultants, like the Foundation Strategy Group (FSG), global social impact experts and Forum for the Future, a leading international sustainability non-profit organisation, to define its Social Mission. This case study focuses on showcasing this unique Social Mission model.

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