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Title:
Travails of The Cycle Industry in India in The Last 50 Years: A Case Study of “Hero Cycles”, “Sona Cycles” and “TI Cycles”

Authors:
Vihaan Gupta

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Vihaan Gupta
The International School Bangalore

MLA 8
Gupta, Vihaan. "Travails of The Cycle Industry in India in The Last 50 Years: A Case Study of “Hero Cycles”, “Sona Cycles” and “TI Cycles”." Int. j. of Social Science and Economic Research, vol. 9, no. 5, May 2024, pp. 1583-1599, doi.org/10.46609/IJSSER.2024.v09i05.017. Accessed May 2024.
APA 6
Gupta, V. (2024, May). Travails of The Cycle Industry in India in The Last 50 Years: A Case Study of “Hero Cycles”, “Sona Cycles” and “TI Cycles”. Int. j. of Social Science and Economic Research, 9(5), 1583-1599. Retrieved from https://doi.org/10.46609/IJSSER.2024.v09i05.017
Chicago
Gupta, Vihaan. "Travails of The Cycle Industry in India in The Last 50 Years: A Case Study of “Hero Cycles”, “Sona Cycles” and “TI Cycles”." Int. j. of Social Science and Economic Research 9, no. 5 (May 2024), 1583-1599. Accessed May, 2024. https://doi.org/10.46609/IJSSER.2024.v09i05.017.

References

[1]. Br, P. (2021). Bicycle industry in India and its challenges – a case study. Reasearch Gate.
[2]. Bicycle - Industry Assessment report. (2019). UNIDO.
[3]. Kannan, D. (2022, September 16). The Journey since 1947-III: Can the Bicycle Come Full Circle in India? The India Forum. https://www.theindiaforum.in/article/journey-1947-can-bicycle-come-full-circle-india
[4]. Kumar, M. (2022, March 31). Bicycle Industry and its Growth in India – A Case Study.
[5]. MarketResearch.com. (n.d.). https://www.marketresearch.com/Netscribes-India-Pvt-Ltd-v3676/Bicycle-India-32809063/
[6]. Markets, R. A. (2018, June 26). India Bicycle Market Competition Forecast and Opportunities, 2021: Increasing Demand for Disc Brakes in Sports Bicycles - Research and Markets. PR Newswire. https://www.prnewswire.com/news-releases/india-bicycle-market-competition-forecast-and-opportunities-2021-increasing-demand-for-disc-brakes-in-sports-bicycles---research-and-markets-300455231.html
[7]. Venu, U. S., Shankar, T., & Aryasri, A. R. (2019). A CASESTUDY ON HERO CYCLE: HOW IT IS EMERGING a PATHWAY OF SUCCESS (SUCCESS STORY OF a MARKET LEADER) [Journal-article]. Journal of Emerging Technologies and Innovative Research (JETIR), Volume

ABSTRACT:
The cycle industry in India since independence has faced a number of issues, both good and bad. The recent adversities with respect to Chinese imports and decreasing demands have led most of the profitable companies to look for alternatives products under the same domain. This diversification will help in the firms’ in maintaining their profit margins.

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