Ira Joshi

MLA 8
Joshi, Ira. "Neuromarketing in Fashion Advertising: Enhancing Consumer Engagement Through Sensory and Neuroscientific Insights." Int. j. of Social Science and Economic Research, vol. 9, no. 11, Nov. 2024, pp. 5637-5642, doi.org/10.46609/IJSSER.2024.v09i11.043. Accessed Nov. 2024.
APA 6
Joshi, I. (2024, November). Neuromarketing in Fashion Advertising: Enhancing Consumer Engagement Through Sensory and Neuroscientific Insights. Int. j. of Social Science and Economic Research, 9(11), 5637-5642. Retrieved from https://doi.org/10.46609/IJSSER.2024.v09i11.043
Chicago
Joshi, Ira. "Neuromarketing in Fashion Advertising: Enhancing Consumer Engagement Through Sensory and Neuroscientific Insights." Int. j. of Social Science and Economic Research 9, no. 11 (November 2024), 5637-5642. Accessed November, 2024. https://doi.org/10.46609/IJSSER.2024.v09i11.043.

References

[1] . “An Exploratory Research Among Fashion Business Leaders and Neuromarketing Company Executives on the Perception of Applied Neuromarketing.” Pressacademia, vol. 7, no. 2, June 2020, pp. 72–80, doi:10.17261/pressacademia.2020.1225. https://dergipark.org.tr/en/pub/jmml/article/758598
[2] . Ahmed, Rizwan Raheem, et al. “The Neuromarketing Concept in Artificial Neural Networks: A Case of Forecasting and Simulation From the Advertising Industry.” Sustainability, vol. 14, no. 14, July 2022, p. 8546, doi:10.3390/su14148546. https://www.mdpi.com/2071-1050/14/14/8546
[3] . Sanchez-Fernandez, Juan, et al. “Consumer Neuroscience Techniques in Advertising Research: A Bibliometric Citation Analysis.” Sustainability, vol. 13, no. 3, Feb. 2021, p. 1589, doi:10.3390/su13031589. https://www.mdpi.com/2071-1050/13/3/1589
[4] . Ala, Mamun, et al. “The Power of Neuromarketing: Taking Luxury Fashion Marketing in Southeast Asia Markets to a Whole New Level.” Palgrave studies of marketing in emerging economies, 2022, pp. 73–98, doi:10.1007/978-3-031-07078-5_4. https://link.springer.com/chapter/10.1007/978-3-031-07078-5_4