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Title: MICRO ECONOMICS FACTORS IMPACT ON TWO WHEELER PURCHASE BEAHVIOUR
Authors: Dr Ch.Munendar Reddy
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Dr Ch.Munendar Reddy Assistant Professor- MRM Institute of Management, Ibrahimpatan (M,) Ranga Reddy Dist, Telangana 501510
MLA 8 Reddy, Dr Ch.Munendar. "MICRO ECONOMICS FACTORS IMPACT ON TWO WHEELER PURCHASE BEAHVIOUR." Int. j. of Social Science and Economic Research, vol. 9, no. 4, Apr. 2024, pp. 935-944, doi.org/10.46609/IJSSER.2024.v09i04.002. Accessed Apr. 2024. APA 6 Reddy, D. (2024, April). MICRO ECONOMICS FACTORS IMPACT ON TWO WHEELER PURCHASE BEAHVIOUR. Int. j. of Social Science and Economic Research, 9(4), 935-944. Retrieved from https://doi.org/10.46609/IJSSER.2024.v09i04.002 Chicago Reddy, Dr Ch.Munendar. "MICRO ECONOMICS FACTORS IMPACT ON TWO WHEELER PURCHASE BEAHVIOUR." Int. j. of Social Science and Economic Research 9, no. 4 (April 2024), 935-944. Accessed April, 2024. https://doi.org/10.46609/IJSSER.2024.v09i04.002.
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ABSTRACT: The individual purchase behavior may be measured by using various dimension like income, age, educational and family size. Each factor has its own advantage and disadvantage and influenced by other dimensions likes needs, wants, usage and urgency etc. The strength of microeconomics comes from the simplicity of its underlying structure and its close touch with the real world. In a nutshell, microeconomics has to do with SUPPLY and DEMAND, and with the way they interact in various markets. Microeconomic analysis moves easily and painlessly from one topic to another and lies at the center of most of the recognized subfields of economics. Labor economics, for example, is built largely on the analysis of the supply and demand for labor of different types. The field of industrial organization deals with the different mechanisms like cartel, different types of competitive behavior) by which goods and services are sold. International economics worries about the demand and supply of individual traded commodities, as well as of a country’s exports and imports taken as a whole, and the consequent demand for and supply of foreign exchange. The economic factors that most affect the demand for automobile goods are employment, wages, prices/ inflation interest rates, and consumer confidence. This present paper focused on micro economics factors like ( Age ,Income, Gender) impact on purchase behavior of two wheeler products and their concern issues and challenges are discussed in detail.

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