International Journal of Social Science & Economic Research
Submit Paper

Title:
Colors: A Unique Understanding and Sociological Interpretation Across Societies

Authors:
Vyany Dey Arora

Journal: International Journal of Social Science and Economic Research (IJSSER)
ISSN: 2455-8834
Volume: 10
Issue: 6
Publication Date: June 2025
DOI: 10.46609/IJSSER.2025.v10i06.015

|| ||

Vyany Dey Arora
Guest Faculty (Sociology) and Ph.D. Research Scholar (Sociology), Panjab University, Chandigarh

MLA 8
Arora, Vyany Dey. "Colors: A Unique Understanding and Sociological Interpretation Across Societies." Int. j. of Social Science and Economic Research, vol. 10, no. 6, June 2025, pp. 2119-2130, doi.org/10.46609/IJSSER.2025.v10i06.015. Accessed June 2025.
APA 6
Arora, V. (2025, June). Colors: A Unique Understanding and Sociological Interpretation Across Societies. Int. j. of Social Science and Economic Research, 10(6), 2119-2130. Retrieved from https://doi.org/10.46609/IJSSER.2025.v10i06.015
Chicago
Arora, Vyany Dey. "Colors: A Unique Understanding and Sociological Interpretation Across Societies." Int. j. of Social Science and Economic Research 10, no. 6 (June 2025), 2119-2130. Accessed June, 2025. https://doi.org/10.46609/IJSSER.2025.v10i06.015.

References

[1] . Aslam, M. (2005). Are you selling the right colour? A Cross-cultural Review of Colour as a Marketing Cue. Journal of Marketing Communications. 12(1), 15–30.
[2] . Babin B.J., Hardesty D.M. & Suter T.A. (2003). Color and shopping intentions. Journal of Business Research. 56(7), 541–551.
[3] . Bellizzi J.A., Crowley A.E. & Hasty R.W. (1983). The effects of color in store design. Journal of Retailing. 59(1), 21–45.
[4] . Bettini, A. (2016). A Course in Classical Physics 1—Mechanics. 110-110. Cham, Switzerland: Springer.
[5] . De Craen, A. J., Roos, P. J., De Vries, A. L., & Kleijnen, J. (1996). Effect of colour of drugs: systematic review of perceived effect of drugs and of their effectiveness. Bmj, 313(7072), 1624-1626.
[6] . Elliot A.J., Maier M.A. (2014). Color psychology: Effects of perceiving color on psychological functioning in humans. Annual Review of Psychology. 65, 95–120.
[7] . Elliot, A. J. (2015). Color and psychological functioning: A review of theoretical and empirical work. Frontiers in Psychology. 6.
[8] . Frank, M. G., & Gilovich, T. (1988). The dark side of self- and social perception: Black uniforms and aggression in professional sports. Journal of Personality and Social Psychology, 54(1), 74–85.
[9] . Frery, A. C.; Melo, C. A. S. & Fernandes, R. C. (2000). Web-based interactive dynamics for color models learning. Color Research and Application. 25(6), 435–441.
[10] . Gollety M., Guichard N. (2011). The dilemma of flavor and color in the choice of packaging by children. Young Consumers. 12(1), 82–90.
[11] . Hull J.H., Hull D.B., Knopp, C. (2011). The impact of color on ratings of 'girl' and 'boy' toys. North American Journal of Psychology. 13(3), 549–562.
[12] . Kauppinen-Räisänen H., Jauffret, M. (2018). Using colour semiotics to explore colour meanings. Qualitative Market Research. 21(1), 101–117.
[13] . Kauppinen-Raisanen H., Luomala H.T. (2010). Exploring consumers' product-specific color meanings. Qualitative Market Research. 13(3), 287–308.
[14] . Labrecque L.I., Milne, G.R. (2011). Exciting red and competent blue: The importance of color in marketing. Journal of the Academy of Marketing Science. 40(5), 711–727.
[15] . Lichtlé, M. (2007). The effect of an advertisement's colour on emotions evoked by attitude towards the ad. International Journal of Advertising. 26(1), 37–62.
[16] . Meier B., Robinson M., & Clore, G. (2004). Why good guys wear white. Psychological Science. 15(2), 82–7.
[17] . Morton, J. L. (n.d.). Color symbolism theories. Color Matters.
[18] . Narayana, S.L. (2021). Color Science. Available at https://santhalakshminarayana.github.io/blog/color-science
[19] . Narayana, S.L. (2021). Color Theory. Available at https://santhalakshminarayana.github.io/blog/color-theory
[20] . Ohno, Y. (2000). CIE fundamentals for color measurements. NIP & Digital Fabrication Conference. 16, 540-545. Society of Imaging Science and Technology.
[21] . Roohi S., Forouzandeh, A. (2019). Regarding color psychology principles in adventure games to enhance the sense of immersion. Entertainment Computing, 30.
[22] . Roy, S., Banerjee, A., Roy, C., Nag, S., Sanyal, S., Sengupta, R., & Ghosh, D. (2021). Brain response to color stimuli: An EEG study with nonlinear approach. Cognitive Neurodynamics, 15, 1023-1053.
[23] . Shankar, M.U., Levitan, C.A., Prescott, J., & Spence, C. (2009). The influence of color and label information on flavor perception. Chemosensory Perception. 2(2), 53–58.
[24] . Tyner, Judith A. (2010). Principles of Map Design, New York: Guilford Press.
[25] . Whitfield, T.W. & Wiltshire, T.J. (1990). Color psychology: A critical review. Genetic, Social, and General Psychology Monographs. 116(4), 385–411.
[26] . Wiedemann, D., Barton, R. A., & Hill, R. A. (2012). Evolutionary perspectives on sport and competition. Applied Evolutionary Psychology, 290-307.
[27] . Wyszecki, G. & Stiles, W.S. (2000). Colour Science: Concepts and Methods, Quantitative Data and Formulae (2nd ed.). New York: Wiley Series in Pure and Applied Optics.

ABSTRACT:
Color is a universal phenomenon, yet its meanings and interpretations vary significantly within a society, as well as across cultures, shaped by social norms and historical contexts. This theoretical paper aims to provide a sociological interpretation of colors and color symbolism, drawing exclusively on secondary data sources. The present research explores how colors are interpreted differently across different societies, and how these meanings impact human behavior, emotions and even social systems. By interpreting color as socially and culturally constructed and not an isolated concept, this paper contributes to a broader and detailed understanding of how colors can be approached from a psychological as well as sociological perspective. The findings emphasize the functions of colors, how colors impact human emotions, cross-cultural interpretations of colors and finally, how colors impact relationships in society, thus, offering an in-depth perspective on the sociological dimensions of colors across societies.

IJSSER is Member of