International Journal of Social Science & Economic Research
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Title:
A Systematic Review of Cross-Cultural Workplace Communication Challenges in Thailand

Authors:
Panchanit Snape

Journal: International Journal of Social Science and Economic Research (IJSSER)
ISSN: 2455-8834
Volume: 10
Issue: 9
Publication Date: September 2025
DOI: 10.46609/IJSSER.2025.v10i09.001

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Panchanit Snape
PhD candidate, LIGS University, USA

MLA 8
Snape, Panchanit. "A Systematic Review of Cross-Cultural Workplace Communication Challenges in Thailand." Int. j. of Social Science and Economic Research, vol. 10, no. 9, Sept. 2025, pp. 3646-3669, doi.org/10.46609/IJSSER.2025.v10i09.001. Accessed Sept. 2025.
APA 6
Snape, P. (2025, September). A Systematic Review of Cross-Cultural Workplace Communication Challenges in Thailand. Int. j. of Social Science and Economic Research, 10(9), 3646-3669. Retrieved from https://doi.org/10.46609/IJSSER.2025.v10i09.001
Chicago
Snape, Panchanit. "A Systematic Review of Cross-Cultural Workplace Communication Challenges in Thailand." Int. j. of Social Science and Economic Research 10, no. 9 (September 2025), 3646-3669. Accessed September, 2025. https://doi.org/10.46609/IJSSER.2025.v10i09.001.

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ABSTRACT:
This systematic review investigates the primary barriers and challenges to cross-cultural communication in multinational workplaces in Thailand, where interactions between Thai and foreign employees are increasingly common. A comprehensive search of peer-reviewed literature published between 2019 and 2024 was conducted and assessed using the Critical Appraisal Skills Program (CASP) tool and the thematic data analysis. The analysis revealed four recurring and interrelated themes: (1) Language barriers, reported in 60% of studies, arise from disparities in English proficiency; (2) Cultural norms and values, found in 50% of studies, where the Thai preference for hierarchical and indirect communication contrasts with more direct Western approaches; (3) Nonverbal communication differences, identified in 40% of studies, stemming from divergent interpretations of gestures, facial expressions, and silence; and (4) Workplace expectation gaps, present in 35% of studies, relate to divergences in leadership style, decision-making, conflict resolution, and time management. These findings underscore the complex relationship between linguistic, cultural, and behavioural dimensions in shaping workplace interactions. The review concludes that effective interventions should extend beyond language training to encompass cultural competence development and adaptive leadership practices. Addressing these barriers can enhance collaboration, reduce conflict, and strengthen Thailand’s competitiveness in the global economy.

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