International Journal of Social Science & Economic Research
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Title:
Enhancing Socio-Economic and Cultural Sustainability of Warli Tribal Communities through Art, Tourism, and Entrepreneurship

Authors:
Sharanya Yashasvi

Journal: International Journal of Social Science and Economic Research (IJSSER)
ISSN: 2455-8834
Volume: 10
Issue: 10
Publication Date: October 2025
DOI: 10.46609/IJSSER.2025.v10i10.012

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Sharanya Yashasvi
The Cathedral and John Connon Senior School

MLA 8
Yashasvi, Sharanya. "Enhancing Socio-Economic and Cultural Sustainability of Warli Tribal Communities through Art, Tourism, and Entrepreneurship." Int. j. of Social Science and Economic Research, vol. 10, no. 10, Oct. 2025, pp. 4732-4762, doi.org/10.46609/IJSSER.2025.v10i10.012. Accessed Oct. 2025.
APA 6
Yashasvi, S. (2025, October). Enhancing Socio-Economic and Cultural Sustainability of Warli Tribal Communities through Art, Tourism, and Entrepreneurship. Int. j. of Social Science and Economic Research, 10(10), 4732-4762. Retrieved from https://doi.org/10.46609/IJSSER.2025.v10i10.012
Chicago
Yashasvi, Sharanya. "Enhancing Socio-Economic and Cultural Sustainability of Warli Tribal Communities through Art, Tourism, and Entrepreneurship." Int. j. of Social Science and Economic Research 10, no. 10 (October 2025), 4732-4762. Accessed October, 2025. https://doi.org/10.46609/IJSSER.2025.v10i10.012.

References

[1] . Abhinav Pahal. (2024). Palghar DSP Vision Document. Retrieved from https://abhinavpahal.nic.in/visions_doc/489VBcyu4MPalgharDSP1July2024.pdf
[2] . Champions of Change. (n.d.). Enhancing the Income of Tribal Households through Project Udyam. Retrieved from https://abp.championsofchange.gov.in/content/1499enhancing-the-income-of-tribal-households-through-project-uddyam
[3] . Kadale, S., Patil, B., & Jadhav, V. (2016). A study of the socio-economic profile of Warli tribal farmers. ResearchGate. Retrieved from https://www.researchgate.net/publication/312067327
[4] . Kadale, S., Patil, B., & Jadhav, V. (2016). Relationship between the socio-economic profile of Warli tribal farmers and their adoption of selected agricultural technologies of the rice crop. ResearchGate. Retrieved from https://www.researchgate.net/publication/312066945
[5] . Kulkarni, Y. (2019). Business economics: Special focus on tribal entrepreneurship and economic planning. SDSM College. Retrieved from https://sdsmcollege.in/web_admin/upload/naac/11-1%202019%20Yogesh%20Kulkarni%20Business%20Economics.pdf
[6] . Rane, A. (2022). Feasibility of development of rural tourism in Palghar district, Maharashtra. ResearchGate. Retrieved from https://www.researchgate.net/publication/361458776
[7] . SDSUV Journal. (2023). Tourism and tribal development: A participatory approach. Commerce Journal of SDSUV. Retrieved from https://sdsuv.co.in/commerce_journal/Research%20Paper%201-3.pdf
[8] . Shinde, D., & Patil, R. (2023). Ethnographic research among the Warli tribe and Warli artisans of Maharashtra. Academia.edu. Retrieved from https://www.academia.edu/83052740/
[9] . UNDP. (2022). Reviving the Warli Art Form: A livelihood and cultural revival initiative. United Nations Development Programme. Retrieved from https://www.undp.org/sites/g/files/zskgke326/files/2022-09/Reviving%20the%20Warli%20Art%20Form%20Report.pdf
[10] . VIVA Institute of Management & Research. (2022). Cultural and economic potential of Warli art in Palghar: A rural tourism perspective. Retrieved from https://vivaimr.org/pdf/Archives_research/Paper2_Grishma-9-22.pdf
[11] . Throsby, D. (2001). Economics and Culture. Cambridge University Press.
[12] . United Nations. (2015). Transforming our world: The 2030 Agenda for Sustainable Development. https://sdgs.un.org/goals
[13] . Scheyvens, R. (1999). Ecotourism and the empowerment of local communities. Tourism Management, 20(2), 245–249. https://doi.org/10.1016/S0261-5177(98)00069-7
[14] . Warli community members. (2025). Personal interviews. Palghar, Mumbai.

ABSTRACT:
This research delves into how the Warli tribal people of Palghar, Maharashtra, can tap into its indigenous art, culture, and ecological knowledge to promote sustainable socio-economic growth. Warli painting derived from ritual and everyday life has moved beyond its original setting to emerge as a potential socio-economic booster of rural livelihood, tourism, and enterprise. Although globally acclaimed, the Warli community remains socially and economically marginalized, has limited infrastructure, and is vulnerable to cultural commodification. The study, through qualitative field research in the form of semi-structured interviews, focus group discussions, and participant ethnographic immersion, captures lived experiences of Warli artisans, women, and youth focusing on challenges and opportunities both for cultural preservation and income generation. The results indicate that art, tourism, and entrepreneurship are an interconnected system: Warli art gives the livelihood base, community-based tourism raises visibility and earning, and entrepreneurship guarantees long-term sustainability through training, collective marketing, and innovation. Women become key custodians of tradition but are structurally disadvantaged in leadership and market access, highlighting the imperative of gender-inclusive interventions. Proposed solutions are cooperative tourism models, GI tagging, capacity-building hubs, and digital platforms to strike a balance between authenticity and innovation. By combining economic empowerment with cultural preservation, the research places Warli art as a living legacy rather than a visual tradition and locates it as a viable resource for sustainable development. It adds to larger discussions of indigenous development, demonstrating how local agency, participatory governance, and cultural sovereignty can make marginalized groups active stakeholders in India's rural transformation.

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