MLA 8 Yashasvi, Sharanya. "Enhancing Socio-Economic and Cultural Sustainability of Warli Tribal Communities through Art, Tourism, and Entrepreneurship." Int. j. of Social Science and Economic Research, vol. 10, no. 10, Oct. 2025, pp. 4732-4762, doi.org/10.46609/IJSSER.2025.v10i10.012. Accessed Oct. 2025.
APA 6 Yashasvi, S. (2025, October). Enhancing Socio-Economic and Cultural Sustainability of Warli Tribal Communities through Art, Tourism, and Entrepreneurship. Int. j. of Social Science and Economic Research, 10(10), 4732-4762. Retrieved from https://doi.org/10.46609/IJSSER.2025.v10i10.012
Chicago Yashasvi, Sharanya. "Enhancing Socio-Economic and Cultural Sustainability of Warli Tribal Communities through Art, Tourism, and Entrepreneurship." Int. j. of Social Science and Economic Research 10, no. 10 (October 2025), 4732-4762. Accessed October, 2025. https://doi.org/10.46609/IJSSER.2025.v10i10.012.
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References
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ABSTRACT:
This research delves into how the Warli tribal people of Palghar, Maharashtra, can tap into its
indigenous art, culture, and ecological knowledge to promote sustainable socio-economic
growth. Warli painting derived from ritual and everyday life has moved beyond its original
setting to emerge as a potential socio-economic booster of rural livelihood, tourism, and
enterprise. Although globally acclaimed, the Warli community remains socially and
economically marginalized, has limited infrastructure, and is vulnerable to cultural
commodification. The study, through qualitative field research in the form of semi-structured
interviews, focus group discussions, and participant ethnographic immersion, captures lived
experiences of Warli artisans, women, and youth focusing on challenges and opportunities both
for cultural preservation and income generation.
The results indicate that art, tourism, and entrepreneurship are an interconnected system: Warli
art gives the livelihood base, community-based tourism raises visibility and earning, and
entrepreneurship guarantees long-term sustainability through training, collective marketing, and
innovation. Women become key custodians of tradition but are structurally disadvantaged in
leadership and market access, highlighting the imperative of gender-inclusive interventions.
Proposed solutions are cooperative tourism models, GI tagging, capacity-building hubs, and
digital platforms to strike a balance between authenticity and innovation.
By combining economic empowerment with cultural preservation, the research places Warli art
as a living legacy rather than a visual tradition and locates it as a viable resource for
sustainable development. It adds to larger discussions of indigenous development, demonstrating
how local agency, participatory governance, and cultural sovereignty can make marginalized
groups active stakeholders in India's rural transformation.
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