Albannai, Omar Abdulla1 and Khalizul , Khalid2
1. Student of Management and Economics, Universiti Pendidikan Sultan Idris (UPSI), Tanjung Malim, Perak, Malaysia
2. Faculty of Management and Economics, Universiti Pendidikan Sultan Idris (UPSI), Tanjung Malim, Perak, Malaysia

MLA 8
Abdulla, Albannai, Omar, and Khalizul Khalid. "The Determinants of Augmented Reality Adoption for Non-Users in ECommerce: A Systematic Review of Decision-Making Factors." Int. j. of Social Science and Economic Research, vol. 11, no. 6, June 2026, pp. 2578-2600, doi.org/10.46609/IJSSER.2026.v11i06.008. Accessed June 2026.
APA 6
Abdulla, A., & Khalid, K. (2026, June). The Determinants of Augmented Reality Adoption for Non-Users in ECommerce: A Systematic Review of Decision-Making Factors. Int. j. of Social Science and Economic Research, 11(6), 2578-2600. Retrieved from https://doi.org/10.46609/IJSSER.2026.v11i06.008
Chicago
Abdulla, Albannai, Omar, and Khalizul Khalid. "The Determinants of Augmented Reality Adoption for Non-Users in ECommerce: A Systematic Review of Decision-Making Factors." Int. j. of Social Science and Economic Research 11, no. 6 (June 2026), 2578-2600. Accessed June, 2026. https://doi.org/10.46609/IJSSER.2026.v11i06.008.

References

[1] . Afrin, S., Zaman, S. R., Sadekeen, D., Islam, Z., Tabassum, N., & Islam, M. N. (2022). How usability and user experience vary among the basic m-commerce, AR and VR based user interfaces of mobile application for online shopping. Springer Series in Design and Innovation, 19, 44–53. https://doi.org/10.1007/978-3-030-89735-2_4
[2] . Alam, M. M. D., Awawdeh, A. E., & Muhamad, A. I. (2021). Factors affecting augmented reality adoption in the retail industry. Journal of Open Innovation: Technology, Market, and Complexity, 7(3), 142. https://doi.org/10.3390/joitmc7030142
[3] . Alotaibi, I. (2021). An exploratory study of augmented reality marketing in UAE. 2021 1st International Conference on Artificial Intelligence and Data Analytics (CAIDA), 271–272. https://doi.org/10.1109/CAIDA51941.2021.9425115
[4] . Bamiro, N. B., Zakariyah, Z., Li, Q., & Adewale, S. (2024b). Evaluating the Psychometric Properties of Economic Literacy Measures: A Systematic Review. Asian Journal of Assessment in Teaching and Learning, 14(1), 85-104.
[5] . Bamiro, N.B., Zakariya, Z., Raimi, L. and Thomas, Y. (2024a). Unlocking the nexus: exploring the mediating and moderating dynamics of risk factors in economic literacy for organizational performance - A systematic review. Journal Economic and Administrative Sciences, Vol. ahead-of-print No. ahead-of-print. https://doi.org/10.1108/JEAS-12-2023-0343
[6] . Beurer-Züllig, B., & Meißner, M. (2022). Let me entertain you—The influence of augmented reality on purchasing intention in e-commerce. Sustainability, 14(21), 14264.
[7] . Butu, A., Brum?, I. S., Tanas?, L., Rodino, S., Vasiliu, C. D., Dobo?, S., & Butu, M. (2020). The impact of COVID-19 crisis upon the consumer buying behavior of fresh vegetables directly from local producers: Case study: The quarantined area of Suceava County, Romania. International Journal of Environmental Research and Public Health, 17(15), 5485. https://doi.org/10.3390/ijerph17155485
[8] . Chao, C. M. (2019). An analysis of learners’ intentions toward virtual reality online learning systems: A case study in Taiwan. The Electronic Library, 37(4), 723-744. https://doi.org/10.1108/EL-12-2018-0242
[9] . Chen, Y., Liu, C., & Zhang, X. (2022). The mediation effect of marketing activities toward augmented reality: The perspective of extended customer experience. Virtual Reality, 26, 1-16. https://doi.org/10.1007/s10055-021-00539-7
[10] . Cho, N., Wang, Y., Lim, J. H., & Yu, G. (2022). The study of factors influencing the intention of continuous usage using augmented reality games: Comparative analysis of Korean and Chinese users. Asia Pacific Journal of Information Systems, 32(2), 249–274. https://doi.org/10.14329/apjis.2022.32.2.249
[11] . Davis, F. D. (1989). Perceived usefulness, perceived ease of use, and user acceptance of information technology. MIS Quarterly, 13(3), 319–340. https://doi.org/10.2307/249008
[12] . Fan, X., Chai, Z., Deng, N., & Dong, X. (2020). Adoption of augmented reality in online retailing and consumers’ product attitude: A cognitive perspective. Journal of Retailing and Consumer Services, 53, 101986. https://doi.org/10.1016/j.jretconser.2019.101986
[13] . Fussell, S. G., & Truong, D. (2022). Using virtual reality for dynamic learning: An extended technology acceptance model. Virtual Reality, 26(1), 249–267. https://doi.org/10.1007/s10055-021-00554-x
[14] . Gabriel, A., Ajriya, A. D., Fahmi, C. Z. N., & Handayani, P. W. (2023). The influence of augmented reality on e-commerce: A case study on fashion and beauty products. Cogent Business & Management, 10(2), 2208716. https://doi.org/10.1080/23311975.2023.2208716
[15] . Garg, N., Pareek, A., Lale, A., & Jagannath Charya, S. K. (2021). Evolution in e-commerce with augmented reality. IOP Conference Series: Materials Science and Engineering, 1012(1), 012041. https://doi.org/10.1088/1757-899x/1012/1/012041
[16] . Habil, S. G. M., El-Deep, S., & El-Bassiouny, N. (2022). Generation COVID: Augmented reality and the new digital consumer. In Digital Transformation and Global Society (pp. 121-137). Springer.
[17] . Han, S. L., Kim, J., & Lee, J. (2023). The role of VR shopping in digitalization of SCM for sustainable management: Application of SOR model and experience economy. Sustainability, 15(2), 1469. https://doi.org/10.3390/su15021469
[18] . Ho, Y., Alam, S. S., Masukujjaman, M., Lin, C., & Susmit, S. (2022). Intention to adopt AI-powered online service among tourism and hospitality companies. International Journal of Technology and Human Interaction, 18(1), 1-19. https://doi.org/10.4018/IJTHI.299357
[19] . Habil, S. G. M., El-Deeb, S., & El-Bassiouny, N. (2022). Generation COVID: Augmented reality and the new digital consumer. In 2022 AMA Winter Academic Conference Proceedings (pp. 648–669). American Marketing Association.
[20] . Idris, M. O., Mustafa, M. C., Wong, K. T., Bamiro, N. B., & Ismail, A. O. (2024). Emerging Readers: Systematic Exploration of Effective English Reading Strategies for Preschoolers. Pedagogika/Pedagogy, 155(3), 147-173.
[21] . Jarrah, H. Y., & Alkhasawneh, T. (2023). The impact continuous adaptation of augmented reality after COVID-19 in United Arab Emirates. International Journal of Instruction, 16(2), 719-734. https://doi.org/10.29333/iji.2023.16238a
[22] . Kowalczuk, P., Siepmann, C., & Adler, J. (2021). Cognitive, affective, and behavioral consumer responses to augmented reality in e-commerce: A comparative study. Journal of Business Research, 124, 357–373.
[23] . Kumar, A., & Gupta, A. (2016). Factors influencing the adoption of augmented reality for e-commerce. International Journal of Computer Applications, 133(4), 16-20.
[24] . Marwala, T., & Hurwitz, E. (2017). Artificial intelligence and economic theory: Skynet in the market. Springer.
[25] . Mehrabian, A., & Russell, J. A. (1974). An approach to environmental psychology. MIT Press.
[26] . Nguyen, T. T. (2022). The determinants of augmented reality adoption in Vietnam: An empirical study. Journal of Distribution Science, 20(4), 67-77.
[27] . Nikhashemi, S. R., Knight, H. H., Nusair, K., & Liat, C. B. (2021). Augmented reality in smart retailing: A symmetric approach to continuous intention to use retail brands’ mobile AR apps. Journal of Retailing and Consumer Services, 60, 102464. https://doi.org/10.1016/j.jretconser.2021.102464
[28] . Page, M.J.; McKenzie, J.E.; Bossuyt, P.M.; Boutron, I.; Hoffmann, T.C.; Mulrow, C.D.; Shamseer, L.; Tetzlaff, J.M.; Akl, E.A.; Brennan, S.E.; et al. The PRISMA 2020 Statement: An Updated Guideline for Reporting Systematic Reviews. PLoS Med. 2021, 18, e1003583
[29] . Rauschnabel, P. A., Felix, R., & Hinsch, C. (2019). Augmented reality marketing: How mobile AR apps can improve brands through inspiration. Journal of Retailing and Consumer Services, 49, 43–53. https://doi.org/10.1016/j.jretconser.2019.03.004
[30] . Rese, A., Baier, D., Geyer-Schulz, A., & Schreiber, S. (2017). Enhancing the online decision-making process by using augmented reality: A two country comparison of youth markets. Journal of Retailing and Consumer Services, 38, 47-55. https://doi.org/10.1016/j.jretconser.2017.05.004
[31] . Rosário, A. T., & Raimundo, R. (2024). Sustainable entrepreneurship education: a systematic bibliometric literature review. Sustainability, 16(2), 784.
[32] . Salisu, M. A., Marafa, L., Bamiro, N. B., Shokunbi, M. O., & Raimi, B. O. (2025). Systematic review of post-COVID policies and strategies for strengthening e-commerce cooperation among ASEAN countries. Journal of Economic and Administrative Sciences.
[33] . Smink, A. R., Frowijn, S., Van Reijmersdal, E. A., Van Noort, G., & Neijens, P. C. (2019). Try online before you buy: How does shopping with augmented reality affect brand responses and personal data disclosure. Electronic Commerce Research and Applications, 35, 100854. https://doi.org/10.1016/j.elerap.2019.100854
[34] . Toraman, Y. (2023). User acceptance of metaverse: An analysis for e-commerce in the framework of technology acceptance model (TAM). Operational Research in Engineering Sciences: Theory and Applications, 6(1), 1-15. https://doi.org/10.31181/oresta250123062t
[35] . Yim, M. Y.-C., & Chu, S.-C. (2017). Is augmented reality technology an effective tool for e-commerce? An interactivity and vividness perspective. Journal of Interactive Marketing, 39, 89–103. https://doi.org/10.1016/j.intmar.2017.04.001