International Journal of Social Science & Economic Research
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Title:
How Lifestyle Brands’ DEI Strategies Impact Perceived Authenticity

Authors:
Dhruti Bodavula

Journal: International Journal of Social Science and Economic Research (IJSSER)
ISSN: 2455-8834
Volume: 11
Issue: 6
Publication Date: June 2026
DOI: 10.46609/IJSSER.2026.v11i06.028

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Dhruti Bodavula
Lumiere Education

MLA 8
Bodavula, Dhruti. "How Lifestyle Brands’ DEI Strategies Impact Perceived Authenticity." Int. j. of Social Science and Economic Research, vol. 11, no. 6, June 2026, pp. 2845-2855, doi.org/10.46609/IJSSER.2026.v11i06.028. Accessed June 2026.
APA 6
Bodavula, D. (2026, June). How Lifestyle Brands’ DEI Strategies Impact Perceived Authenticity. Int. j. of Social Science and Economic Research, 11(6), 2845-2855. Retrieved from https://doi.org/10.46609/IJSSER.2026.v11i06.028
Chicago
Bodavula, Dhruti. "How Lifestyle Brands’ DEI Strategies Impact Perceived Authenticity." Int. j. of Social Science and Economic Research 11, no. 6 (June 2026), 2845-2855. Accessed June, 2026. https://doi.org/10.46609/IJSSER.2026.v11i06.028.

References

[1] . Aaker, David A. Managing Brand Equity: Capitalizing on the Value of a Brand Name. Free Press, 1991.
[2] . Ballantyne, David, Ross Warren, and Karinna Nobbs. “The Evolution of Brand Choice.” Journal of Brand Management, vol. 13, no. 4/5, 2006, pp. 339–352. DOI: 10.1057/palgrave.bm.2540276.
[3] . Beverland, Michael B. “Crafting Brand Authenticity: The Case of Luxury Wines.” Journal of Management Studies, vol. 42, no. 5, July 2005, pp. 1003–1029. DOI: 10.1111/j.1467-6486.2005.00530.x.
[4] . Bruhn, Manfred, Verena Schoenmüller, Daniela Schäfer, and Daniel Heinrich. “Brand Authenticity: Towards a Deeper Understanding of Its Conceptualization and Measurement.” Advances in Consumer Research, vol. 40, 2012, pp. 567–576.
[5] . Gilmore, James H., and B. Joseph Pine II. Authenticity: What Consumers Really Want. Harvard Business School Press, 2007.
[6] . Golomb, Jacob. In Search of Authenticity: Existentialism from Kierkegaard to Camus. Routledge, 1995.
[7] . Kapferer, Jean-Noël. The New Strategic Brand Management: Creating and Sustaining Brand Equity Long Term. 3rd ed., Kogan Page, 2004.
[8] . Morhart, Florian, Lorraine Malar, Anne-Marie Guèvremont, Frédéric Girardin, and Bernd H. Grohmann. “Brand Authenticity: An Integrative Framework and Measurement Scale.” Journal of Consumer Psychology, vol. 25, no. 2, 2015, pp. 200–218. DOI: 10.1016/j.jcps.2014.11.006.
[9] . Trilling, Lionel. Sincerity and Authenticity. Harvard University Press, 1972.
[10] . Wang, Ning. “Rethinking Authenticity in Tourism Experience.” Annals of Tourism Research, vol. 26, no. 2, 1999, pp. 349–370. DOI: 10.1016/S0160-7383(98)00103-0.

ABSTRACT:

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