International Journal of Social Science & Economic Research
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Title:
Impact of behavioral consumption decisions on sustainable purchasing by Gen Z in the Clothing and fashion industry with special reference to the end of the Role of Speciesism and promote Cruelty Free products

Authors:
Yuvika Gupta

Journal: International Journal of Social Science and Economic Research (IJSSER)
ISSN: 2455-8834
Volume: 11
Issue: 8
Publication Date: August 2026
DOI: 10.46609/IJSSER.2026.v11i08.004

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Yuvika Gupta
Pathways World School Gurgaon

MLA 8
Gupta, Yuvika. "Impact of behavioral consumption decisions on sustainable purchasing by Gen Z in the Clothing and fashion industry with special reference to the end of the Role of Speciesism and promote Cruelty Free products." Int. j. of Social Science and Economic Research, vol. 11, no. 8, Aug. 2026, pp. 3665-3677, doi.org/10.46609/IJSSER.2026.v11i08.004. Accessed Aug. 2026.
APA 6
Gupta, Y. (2026, August). Impact of behavioral consumption decisions on sustainable purchasing by Gen Z in the Clothing and fashion industry with special reference to the end of the Role of Speciesism and promote Cruelty Free products. Int. j. of Social Science and Economic Research, 11(8), 3665-3677. Retrieved from https://doi.org/10.46609/IJSSER.2026.v11i08.004
Chicago
Gupta, Yuvika. "Impact of behavioral consumption decisions on sustainable purchasing by Gen Z in the Clothing and fashion industry with special reference to the end of the Role of Speciesism and promote Cruelty Free products." Int. j. of Social Science and Economic Research 11, no. 8 (August 2026), 3665-3677. Accessed August, 2026. https://doi.org/10.46609/IJSSER.2026.v11i08.004.

References

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ABSTRACT:
The paper analyzes the impact of behavioral consumption decisions on sustainable purchasing by Generation Z consumers, particularly in the fashion and apparel industry with special reference to the end of the role of speciesism and cruelty free products. It was found that even if this generation was concerned and believed in speciesism as well as promoting cruelty free products and the changes in fashion prevented them from completely purchasing these products. They adopted a mix of the standard products and those that specified speciesism and believed in promoting sympathy towards animals. The only way that the two can be combined is through economies of scale where larger conglomerates start practicing and believing in what this generation wants.

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