Product Innovation and Profitability of Non- Withdrawable Deposit Taking
Savings and Credit Co-Operative Societies in Kenya

David Kamau Mwangi; Supervisor : Caroline Kimutai

doi:10.46609/IJSSER.2026.v11i08.010

Title: Product Innovation and Profitability of Non- Withdrawable Deposit Taking Savings and Credit Co-Operative Societies in Kenya
Authors: David Kamau Mwangi and Supervisor : Caroline Kimutai
Journal: International Journal of Social Science and Economic Research (IJSSER) ISSN: 2455-8834 Volume: 11 Issue: 8 Publication Date: August 2026 DOI: 10.46609/IJSSER.2026.v11i08.010
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David Kamau Mwangi1 and Supervisor : Caroline Kimutai 1. PhD Student, Department of Accounting and Finance, School of Business, Economics and Tourism, Kenyatta University.
MLA 8 Mwangi, David Kamau, and Caroline Kimutai. "Product Innovation and Profitability of Non- Withdrawable Deposit Taking Savings and Credit Co-Operative Societies in Kenya." Int. j. of Social Science and Economic Research, vol. 11, no. 8, Aug. 2026, pp. 3757-3776, doi.org/10.46609/IJSSER.2026.v11i08.010. Accessed Aug. 2026. APA 6 Mwangi, D., & Kimutai, C. (2026, August). Product Innovation and Profitability of Non- Withdrawable Deposit Taking Savings and Credit Co-Operative Societies in Kenya. Int. j. of Social Science and Economic Research, 11(8), 3757-3776. Retrieved from https://doi.org/10.46609/IJSSER.2026.v11i08.010 Chicago Mwangi, David Kamau, and Caroline Kimutai. "Product Innovation and Profitability of Non- Withdrawable Deposit Taking Savings and Credit Co-Operative Societies in Kenya." Int. j. of Social Science and Economic Research 11, no. 8 (August 2026), 3757-3776. Accessed August, 2026. https://doi.org/10.46609/IJSSER.2026.v11i08.010.
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ABSTRACT: Research Objective: The study investigated the adoption of product innovation and profitability of Non?Withdrawable Deposit Taking Saccos in Kenya. Research Methodology: The research was anchored on diffusion of innovation theory guided by positivist philosophy. Explanatory research design was employed covering a population of all 185 Non?Withdrawable Deposit Taking Saccos as reported by SASRA. Descriptive statistic was used to discover hidden data patterns while Pearson correlation aided in the investigation of variable relationships. Panel regression explained cause?effect between product innovation and profitability. SPSS version 23 aided the analysis. Anonymity and confidentiality were adhered to in the research. Results and Findings: The findings showed that product innovation enhanced profitability significantly hence demonstrating the crucial role of product innovation of NWDT Saccos. The outcome indicated how majority of the Saccos had made efforts to innovate new products in the period under review. The results showed a positive relationship and therefore implying that the more Saccos increase product innovation, the more profitability will be enhanced. Conclusion & Recommendation: The study made conclusion that Saccos have put in place adequate measures on product innovation which is important in the enhancement of profitability. The research recommended the need for Sacco leaders to boost product innovation by scanning markets and customer needs and creating matching products for improved profitability.

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