International Journal of Social Science & Economic Research
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Title:
Impact of Content Optimization on Social Media Engagement: A DataBacked Analysis of Instagram Content Performance

Authors:
Sanya Maini

Journal: International Journal of Social Science and Economic Research (IJSSER)
ISSN: 2455-8834
Volume: 11
Issue: 10
Publication Date: October 2026
DOI: 10.46609/IJSSER.2026.v11i10.035

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Sanya Maini
Independent Researcher

MLA 8
Maini, Sanya. "Impact of Content Optimization on Social Media Engagement: A DataBacked Analysis of Instagram Content Performance." Int. j. of Social Science and Economic Research, vol. 11, no. 10, Oct. 2026, pp. 5973-6010, doi.org/10.46609/IJSSER.2026.v11i10.035. Accessed Oct. 2026.
APA 6
Maini, S. (2026, October). Impact of Content Optimization on Social Media Engagement: A DataBacked Analysis of Instagram Content Performance. Int. j. of Social Science and Economic Research, 11(10), 5973-6010. Retrieved from https://doi.org/10.46609/IJSSER.2026.v11i10.035
Chicago
Maini, Sanya. "Impact of Content Optimization on Social Media Engagement: A DataBacked Analysis of Instagram Content Performance." Int. j. of Social Science and Economic Research 11, no. 10 (October 2026), 5973-6010. Accessed October, 2026. https://doi.org/10.46609/IJSSER.2026.v11i10.035.

References

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[2] . Clegg, N. (2023, June 29). How AI influences what you see on Facebook and Instagram. Meta. https://about.fb.com/news/2023/06/how-ai-ranks-content-on-facebook-and-instagram/
[3] . Drivas, I., & Vraimaki, E. (2024). Unveiling the feed: Academic libraries’ Instagram unpacked. The Journal of Academic Librarianship, 50(5), Article 102924. https://doi.org/10.1016/j.acalib.2024.102924
[4] . Hong, P. (2026, June 5). How Nike uses 3 storytelling UX techniques to increase conversions. RAW Studio. https://raw.studio/blog/how-nike-uses-3-storytelling-ux-techniques-to-increase-conversions/
[5] . Needle, F. (2026, May 25). The HubSpot Blog’s 2026 Instagram marketing report [Data from 600+ Instagram marketers]. HubSpot. https://blog.hubspot.com/marketing/instagram-marketing-report
[6] . Schreiner, M., Fischer, T., & Riedl, R. (2021). Impact of content characteristics and emotion on behavioral engagement in social media: Literature review and research agenda. Electronic Commerce Research, 21(2), 329–345. https://doi.org/10.1007/s10660-019-09353-8
[7] . SimplePlan Media. (2026, July 23). How Duolingo turned social media into a marketing asset. https://www.simpleplanmedia.com/blogs/duolingo-turned-social-media/
[8] . Tafesse, W., & Hussain, K. (2026). Steady posts, stronger bonds? Examining posting consistency and follower engagement for content creators. Journal of Marketing Communications. Advance online publication. https://doi.org/10.1080/13527266.2026.2647893
[9] . Tafesse, W., & Wien, A. (2018). Implementing social media marketing strategically: An empirical assessment. Journal of Marketing Management, 34(9–10), 732–749. https://doi.org/10.1080/0267257X.2018.1482365
[10] . Valkonen, L., Helske, J., & Karvanen, J. (2023). Estimating the causal effect of timing on the reach of social media posts. Statistical Methods & Applications, 32(2), 493–507. https://doi.org/10.1007/s10260-022-00664-z
[11] . Wahid, R. M., & Gunarto, M. (2022). Factors driving social media engagement on Instagram: Evidence from an emerging market. Journal of Global Marketing, 35(2), 169–191. https://doi.org/10.1080/08911762.2021.1956665

ABSTRACT:

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