References
[1] . Amatulli, C., & Guido, G. (2011). Determinants of purchasing intention for fashion luxury goods in the Italian market: A laddering approach. Journal of Fashion Marketing and Management, 15(1), 123–136.
[2] . Berthon, P., Pitt, L., Parent, M., & Berthon, J.-P. (2009). Aesthetics and ephemerality: Observing and preserving the luxury brand. California Management Review, 52(1), 45–66.
[3] . Crane, D. (2000). Fashion and its social agendas: Class, gender, and identity in clothing. University of Chicago Press.
[4] . D'Arpizio, C., Levato, F., Prete, F., Gault, C., & de Montgolfier, J. (2023). Luxury goods worldwide market study, fall–winter 2023. Bain & Company.
[5] . Dubois, B., & Duquesne, P. (1993). The market for luxury goods: Income versus culture. European Journal of Marketing, 27(1), 35–44.
[6] . Eisenhardt, K. M. (1989). Building theories from case study research. Academy of Management Review, 14(4), 532–550.
[7] . Eng, T.-Y., & Bogaert, J. (2010). Psychological and cultural insights into consumption of luxury Western brands in India. Journal of Customer Behaviour, 9(1), 55–75.
[8] . Ghemawat, P. (2001). Distance still matters: The hard reality of global expansion. Harvard Business Review, 79(8), 137–147.
[9] . Guillén, M. F., & García-Canal, E. (2009). The American model of the multinational firm and the "new" multinationals from emerging economies. Academy of Management Perspectives, 23(2), 23–35.
[10] . Johanson, J., & Vahlne, J.-E. (1977). The internationalization process of the firm. Journal of International Business Studies, 8(1), 23–32.
[11] . Johanson, J., & Vahlne, J.-E. (2009). The Uppsala internationalization process model revisited: From liability of foreignness to liability of outsidership. Journal of International Business Studies, 40(9), 1411–1431.
[12] . Kapferer, J.-N. (2015). Kapferer on luxury: How luxury brands can grow yet remain rare. Kogan Page.
[13] . Kapferer, J.-N., & Bastien, V. (2012). The luxury strategy: Break the rules of marketing to build luxury brands (2nd ed.). Kogan Page.
[14] . Kapferer, J.-N., & Valette-Florence, P. (2016). Beyond rarity: The paths of luxury desirability. Journal of Brand Management, 23(2), 120–133.
[15] . Keller, K. L. (1993). Conceptualizing, measuring, and managing customer-based brand equity. Journal of Marketing, 57(1), 1–22.
[16] . Keller, K. L. (2009). Managing the growth tradeoff: Challenges and opportunities in luxury branding. Journal of Brand Management, 16(5–6), 290–301.
[17] . Khanna, T., & Palepu, K. (1997). Why focused strategies may be wrong for emerging markets. Harvard Business Review, 75(4), 41–51.
[18] . Nueno, J. L., & Quelch, J. A. (1998). The mass marketing of luxury. Business Horizons, 41(6), 61–68.
[19] . Okonkwo, U. (2007). Luxury fashion branding: Trends, tactics, techniques. Palgrave Macmillan.
[20] . Shukla, P. (2012). The influence of value perceptions on luxury purchase intentions in developed and emerging markets. International Marketing Review, 29(6), 574–596.
[21] . Thomas, D. (2007). Deluxe: How luxury lost its luster. Penguin Press.
[22] . Tynan, C., McKechnie, S., & Chhuon, C. (2010). Co-creating value for luxury brands. Journal of Business Research, 63(11), 1156–1163.
[23] . Vigneron, F., & Johnson, L. W. (2004). Measuring perceptions of brand luxury. Journal of Brand Management, 11(6), 484–506.
[24] . Wiedmann, K.-P., Hennigs, N., & Siebels, A. (2009). Value-based segmentation of luxury consumption behavior. Psychology & Marketing, 26(7), 625–651.
[25] . Yin, R. K. (2018). Case study research and applications: Design and methods (6th ed.). Sage.