Title:
CORPORATE REPUTATION AND CORPORATE CULTURE INTERACTION

Authors:
SEYHMUS DOGAN, Ph.D

Abstract:
Today, as competition increases, organizations are no longer unable to differentiate products and services are created on the basis of trying to create in other ways.It is no longer material resources; Abstract, tangible motifs become the most important values, one of the most important of which is the sum of all the other important things and values, and the ultimate goal of "Institutional Reputation" and its management in competent hands.Whether academic or business, corporate reputation is becoming more important for organizations today than ever before. Corporate reputation management, as a public relations work in the business world where large changes and almost mega competitions are experienced, presents antiquity as an effective way to become competitive by offering original values to the target masses.In order to achieve this, it is necessary to establish a strong organization culture, to integrate it with the created cultural image, to reach the target masses and all social stakeholders, to reach a strong image of the institution and to create a positive corporate reputation. In this study, an attempt has been made to determine the interaction of the definition of "Reputation Management", which is a concept which is very prominent in the modern corporate governance theories in the recent years, and the concept of "institutional culture" which is considered to have a direct effect on its reputation and value.