Title:
INVISIBLE PRESSURE OF THE "LIKE" BUTTON: A SURVEY ON NIGDE UNIVERSITY STUDENTS

Authors:
Perihan SIKER, (Assistant Prof.), Elif SESEN, (Assistant Prof.)

Abstract:
This This research aimed to demonstrate the main motives of Facebook user students when clicking the "like" button and also to understand if they feel duty-bound themselves when they do not click. Survey research was conducted on 320 students of Nigde University in Turkey. We analyzed the results of the questionnaires consisting of demographic information and 23 expressions constructed based on three research questions and different approaches such as Social Interaction Theory and Theory of Reasoned Action. Results of the survey showed that first two purposes for using social media sites and Facebook are "entertainment and passing time" and "communicating with friends, family and relatives". As a result of factor analysis young people click "like" button on Facebook because of feeling required rather than the contents of the postings of their friends