Abstract: Most organisations use management models that are over fifty years old which are no longer
suitable for the new challenges. Reinventing management is fundamental since the competitive
advantage doesn't only come from a good business model, but also from a valid management
model. The final objective of the article is to formulate a proposal for a new management model
(Management 3.0), where the people are really considered as the main stakeholders. Our
proposal comes from a research study that lasted two years. The research has been conducted
through: an analysis of the most recent and innovative contributions about the topics of
reinventing management, a focus group with 220 executives and individual interviews with 20
CEOs. |