International Journal of Social Science & Economic Research
Submit Paper

Title:
ART AND ADVERTISING, LANGUAGES IN PROXIMITY

Authors:
Georgina Sotelo Rios, Martha Patricia Dominguez Chenge and Ingrid Trevino Bravo.

Abstract:
Consumer society and compulsive consumption, using and disposing, the accumulation of goods generates fascination to pop artists who benefit from the means at their reach to become themselves a product ready for advertising. It's surprising that Warhol -as an example- leaves his atelier as a creative space, the workshop on which a craft is practiced and instead opens a factory of art where taking amphetamines, film a movie, be part of an orgy or make a lithograph are equally possible. Slogans, jingles and catchy phrases integrate comfortably into art.

Download Full Text