International Journal of Social Science & Economic Research
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Title:
THE USE OF FEAR APPEAL FOR ANTI-SMOKING ADVERTISING CAMPAIGNS: A SURVEY ON TURKISH YOUTH

Authors:
Aysen Akyuz


Volume - 2 Issue - 2, Pages - 2434-2449

Abstract:
Turkish public authorities have been started to use fear appeal advertisements to reduce smoking population for some time now. These advertisements try to change behavior of potential and existing cigarette users by showing negative health consequences of their actions. This research evaluates the effectiveness of public service advertisements among young university students in Turkey. In doing so, fear appeal advertisement theories will be evaluated on the basis of Turkish experience. According to the theories developed about emotional advertisings, it is demonstrated that once delivered properly, they are found to be effective, particularly in humorous advertisement. However, once addictions in use enter into the picture, fear appeal advertisements may not be as successful. In order to be effective to reverse the influence of addictions, delivery methods must be perfected. This study aims to investigate the effectiveness of Public Service Advertisings which use fear appeal on smokers and non-smokers.

Cite this Article:

[Akyuz, Aysen. "THE USE OF FEAR APPEAL FOR ANTI-SMOKING ADVERTISING CAMPAIGNS: A SURVEY ON TURKISH YOUTH." International Journal of Social Science & Economic Research 2.2 (2017): 2434-449.]

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