Abstract: Social exchange theory is one compelling theory to describe the social individual activities.
However, because such theory is in the background of Bentham's economics theory and western
culture, it cannot explain all the social activities of human being. The research focuses on social
behaviors influenced by the unique eastern religious cultures and especially the aesthetic
activities. The findings show that the social exchange theory cannot explain the behaviors under
the influence of some unique religious cultures, because those religious cultures advocate
avoidance of utilities. It also cannot explain the aesthetic activities, because the aesthetic
activities are beyond the utilities. So in the above processes, the social exchange of utilities
cannot happen. That is, the social exchange theory cannot explain those activities. |