International Journal of Social Science & Economic Research
Submit Paper

Title:
MOTORISTS ATTITUDE TOWARDS DIFFERENT TYPES OF PARKING SERVICES: THE CASE OF NAIROBI CENTRAL BUSINESS DISTRICT (CBD)

Authors:
Dr Hannah Wanjiku Wambugu


Volume - 2 Issue - 4, Pages - 2864-2877

Abstract:
The purpose of this paper is to analyze consumer's attitudes towards private and public parking services in Kenya. Based on Fishbein Multi-attribute Model, the study employed a survey design, and primary data, where samples of 500 motorists were interviewed. The results shown that, apart from those who chose in-side building parking, most motorists consider security, price accessibility from main road and closeness to the destination as very important. Additional services at the parking bay are only important to those who choose in-side building parking. Inside building parking was not cheap, but it had additional services. Off-road parking bays are cheap, but less secure, and are not so close to the motorist's final destination. However they are usually accessible compared to on-road parking. All outside parking whether private or public, lacked additional services. Attitude for private in-side buildings parking was the most favorable, meaning it had most desired attributes. It was followed by public on-road parking and private outside parking in that order. Public off-road had the most unfavorable attribute attitude. This study contributes to the body of knowledge on the motorist's behavior towards different types of parking. This would be important to city planners because they could include attributes lacking in off-road parking bays to make them more attractive. Furthermore, the theory of attitude was tested in regard to motorist's behavior. In view of this, the findings are of importance to researchers who may want to extend attitude theory in the area of parking services.

Cite this Article:

[Wambugu, Hannah Wanjiku. "MOTORISTS ATTITUDE TOWARDS DIFFERENT TYPES OF PARKING SERVICES: THE CASE OF NAIROBI CENTRAL BUSINESS DISTRICT (CBD)." International Journal of Social Science & Economic Research 2.4 (2017): 2864-877.]

Download Full Text