Abstract:
The purpose of this paper is to analyze consumer's attitudes towards private and public parking
services in Kenya. Based on Fishbein Multi-attribute Model, the study employed a survey
design, and primary data, where samples of 500 motorists were interviewed. The results shown
that, apart from those who chose in-side building parking, most motorists consider security, price
accessibility from main road and closeness to the destination as very important. Additional
services at the parking bay are only important to those who choose in-side building parking. Inside
building parking was not cheap, but it had additional services. Off-road parking bays are
cheap, but less secure, and are not so close to the motorist's final destination. However they are
usually accessible compared to on-road parking. All outside parking whether private or public,
lacked additional services. Attitude for private in-side buildings parking was the most favorable,
meaning it had most desired attributes. It was followed by public on-road parking and private
outside parking in that order. Public off-road had the most unfavorable attribute attitude. This
study contributes to the body of knowledge on the motorist's behavior towards different types of
parking. This would be important to city planners because they could include attributes lacking
in off-road parking bays to make them more attractive. Furthermore, the theory of attitude was
tested in regard to motorist's behavior. In view of this, the findings are of importance to
researchers who may want to extend attitude theory in the area of parking services. |
International Journal of Social Science & Economic Research
