Title:
ORGANIZED RETAILING AND ITS IMPACT ON TRADITIONAL RETAILING IN INDIA: A CASE STUDY OF GUWAHATI CITY

Authors:
Babita Kalita

Volume - 2 Issue - 8, Pages - 4009-4028

Abstract:
The retail industry in India is highly fragmented and unorganized. Earlier on retailing in India was mostly done through family-owned small stores with limited merchandise, popularly known as kirana or mom-and-pop stores. But Retail is one of the fastest growing sectors in the world. Presently, Indian organized retail constitutes 8 per cent of the total retail market and it is growing much faster than traditional retail. It is expected to gain a higher share in the growing pie of the retail market in India. Various estimates put the share of organized retail as 20 per cent by 2020 (Deloitte, 2013). . Unorganized retailers in the vicinity of organized retailers experienced a decline in their volume of business and profit in the initial years after the entry of large organized retailers.Organized retail has adverse impact on sales of unorganized retailing and profit weakens over time. There is some decline in employment in the North and West regions. The rate of closure of unorganized retail shops in gross terms is found to be 4.2 per cent per annum. The study is descriptive in nature and collect data from primary and secondary sources. This paper studies about present status of organized retailing in India and its impact on unorganized retail.

Cite this Article:

[Kalita, Babita. "ORGANIZED RETAILING AND ITS IMPACT ON TRADITIONAL RETAILING IN INDIA: A CASE STUDY OF GUWAHATI CITY." International Journal of Social Science & Economic Research 2.8 (2017): 4009-028.]