Title:
DEVELOPMENT OF GENERAL CO-OPERATIVE MARKETING SOCIETIES IN KERALA

Authors:
Sini Raj.S

Volume - 2 Issue - 8, Pages - 4045-4051

Abstract:
Training and Research are the most significant elements of strong and self-reliant general cooperative marketing societies in Kerala. The purpose of training programmes and research is to make professionally competent managerial and other personnel with appropriate knowledge, skills and abilities. During the past decades large number of general co-operative marketing societies established but their output is not at desired level. It is largely due to inadequate and faulty applications of human effort in performing various operations involved in general cooperative marketing societies. Training and research are the two important ways for updating and upgrading the capability of all levels of personnel working in general co-operative marketing societies. Effective training, research and qualitative targets will automatically rebuild general co-operative marketing societies with strong foundation. Therefore, a comprehensive and flexible training and research must form an important strategy for the development of general cooperative marketing societies in Kerala. Through this we can impart fresh knowledge and skills, develops ability for analyzing and interpreting new situations that emerge in the day-to-day functioning of general co-operative marketing societies, develop an attitude to tackle problems with patience and cool mind and it make professionally competent personnel working in all levels.

Cite this Article:

[Raj.S, Sini. "DEVELOPMENT OF GENERAL CO-OPERATIVE MARKETING SOCIETIES IN KERALA." International Journal of Social Science & Economic Research 2.8 (2017): 4045-051.]