Title:
INVESTIGATING THE INTENTION TO SHARE KNOWLEDGE IN VIRTUAL COMMUNITIES BASED ON THE FIVE-FACTOR MODEL

Authors:
Mei-Ying Wu and Shu-Hui Lin

Volume - 2 Issue - 8, Pages - 4103-4113

Abstract:
The Web site virtual community Mobile01 is the 3C product forum with the highest browsing rate in Taiwan. In this study, we used the theory of reasoned action to analyse the actions of Mobile01 users and examined intention to share knowledge based on the Five-factor model. We used a questionnaire survey and structural equation modeling analysis to verify the research hypotheses. The results indicated that in the Mobile01, attitude and subjective norms were 2 factors that influenced intention to share knowledge. Five personality traits also influenced attitude towards and subjective norms for knowledge sharing. Extraversion, openness, and agreeableness significantly positively influenced attitude towards knowledge sharing and subjective norms about knowledge sharing. The results of this study can serve as a reference for related authorities.

Cite this Article:

[Wu, Mei-Ying, and Shu-Hui Lin. "INVESTIGATING THE INTENTION TO SHARE KNOWLEDGE IN VIRTUAL COMMUNITIES BASED ON THE FIVE-FACTOR MODEL." International Journal of Social Science and Economic Research, vol. 2, no. 8, 2017, pp. 4103-4113.]