A STUDY ON FACTORS INFLUENCING CLOTHING BEHAVIOR OF
CONSUMERS IN THOOTHUKUDI DISTRICT
Mrs. V. Premalatha ,Prof. Dr. R. VENKAT RAVI, Prof. Dr. K. Sangeetha
Volume - 2 Issue - 9, Pages - 4434-4440
The clothing needs, desire and demands of consumer are influenced by a multitude of
circumstance. The clothing behavior today includes formal, semi-formal, sport, casual and work
clothing existing in number of design and availability in seemingly unlimited colors textures and
fabric. The clothing behavior in tamilnadu is influenced by socio-economic factors.
Psychological factors, physiological factors clothing heritage and family system. Those factors
influence the clothing buying behavior of consumer. The study comprises of the factors causing
to buy clothes, color selection on basis of factors, feature of brand conscious, factors for
selecting occasional dress and clothing behavior.
Cite this Article:
[Premalatha, V., et al. "A STUDY ON FACTORS INFLUENCING CLOTHING BEHAVIOR OF CONSUMERS IN THOOTHUKUDI DISTRICT." International Journal of Social Science and Economic Research, vol. 1, no. 9, 2017, pp. 4434-4440. September.]
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