Title:
A STUDY ON FACTORS INFLUENCING CLOTHING BEHAVIOR OF CONSUMERS IN THOOTHUKUDI DISTRICT

Authors:
Mrs. V. Premalatha ,Prof. Dr. R. VENKAT RAVI, Prof. Dr. K. Sangeetha

Volume - 2 Issue - 9, Pages - 4434-4440

Abstract:
The clothing needs, desire and demands of consumer are influenced by a multitude of circumstance. The clothing behavior today includes formal, semi-formal, sport, casual and work clothing existing in number of design and availability in seemingly unlimited colors textures and fabric. The clothing behavior in tamilnadu is influenced by socio-economic factors. Psychological factors, physiological factors clothing heritage and family system. Those factors influence the clothing buying behavior of consumer. The study comprises of the factors causing to buy clothes, color selection on basis of factors, feature of brand conscious, factors for selecting occasional dress and clothing behavior.

Cite this Article:

[Premalatha, V., et al. "A STUDY ON FACTORS INFLUENCING CLOTHING BEHAVIOR OF CONSUMERS IN THOOTHUKUDI DISTRICT." International Journal of Social Science and Economic Research, vol. 1, no. 9, 2017, pp. 4434-4440. September.]