Title:
BENEFITS AND CHALLENGES OF ONLINE MARKETING: A STUDY CONDUCTED AMONGST PEOPLE IN BILASPUR, CHHATTISGARH

Authors:
Dr. Budheshwar Prasad Singhraul, Vanita Kumari Soni

Volume - 2 Issue - 11, Pages - 5203-5217

Abstract:
With the increasing population and modernization, online marketing is an answer to fulfilment of everyone's need at their doorstep and giving an opportunity to both the buyers and sellers, client and service providers across the whole world. It has started a new era of marketing and quality services to the customers. It has several merits but also few demerits. It provides quick delivery, large product / service range to choose from and delivery at door steps. It provides jobs to the unemployed youth providing an opportunity for all kinds of sellers / service providers from household / traditional products to large scale international products. All transactions can be done as per the customer's / client's choice, be it a cash on delivery, net banking, credit / debit card transaction. There are several issues which are also to be paid attention to including damaged products / wear and tear of products during transportation, jurisdictional and legal issues, choosing from catalogues available which may not be similar to the products ordered / delivered, frauds and internet crimes, etc. Online marketing is the new concept and has everything to offer to everyone depending upon their choices, but at the same time the clients / customers should be able to choose wisely and beware of frauds / forgery. Primary data was collected from 263 respondents. Respondents considered availability of products at reasonable price, delivery of products at doorstep, 24X7 accessibility and easy tracking facility as the major benefits of the online marketing. Delay in delivery and non - delivery of the required product at selected pin code causes major dissatisfaction among the customers using online marketing. The study concludes that the respondent's perception of buying and purchasing goods using online marketing is greatly influenced by the age, gender, marital status, occupation and income of the respondents.

Cite this Article:

[Singhraul, Budheshwar Prasad, and Vanita Kumari Soni. "BENEFITS AND CHALLENGES OF ONLINE MARKETING: A STUDY CONDUCTED AMONGST PEOPLE IN BILASPUR, CHHATTISGARH." International Journal of Social Science and Economic Research, vol. 2, no. 11, 2017, pp. 5203-5217. November.]