Title:
THE ACCEPTANCE OF MOBILE TRAVEL APPLICATIONS: A RESEARCH WITH THE INTEGRATION OF TECHNOLOGY ACCEPTANCE MODEL

Authors:
Mohammed IRAQI HOUSSAINI

Volume - 2 Issue - 11, Pages - 5285-5304

Abstract:
This paper aims to present the changes in consumer's lifestyle not only in terms of the consumption but also in terms of behaviour and habit. These examples illustrate the value of mobility to address the evolutions of consumer behaviour to which researchers and marketing practitioners are now confronted. The applications offered by Smartphone's are representative of the ubiquitous paradigm of mobility. They allow to interact virtually (almost) everywhere and all the time and can influence the physical behaviour of the consumer. Considering that fact, there are relationships between physical and virtual behaviour of the consumer. To analyze the impact of e-commerce in tourism industry, and the rapid growth of technologies, by using TAM (Technology Acceptance Model) that allow us to understand how technology it's perceived by costumers. Current work on the acceptance of mobile services is still rare and has several limitations. This research is mainly based on the TAM and its derivatives. The research adapted a descriptive analytical approach which depends on data collection, analysis using SPSS, Stata and interpretation of the results to determine the hypothesized relationships, to show the influences of each variables to another, starting with the perceiving of ease of use the mobile services to perceiving trustworthiness, by the analysis the result of the relations, and how it can affect costumer behavior.

Cite this Article:

[HOUSSAINI, Mohammed IRAQI. "THE ACCEPTANCE OF MOBILE TRAVEL APPLICATIONS: A RESEARCH WITH THE INTEGRATION OF TECHNOLOGY ACCEPTANCE MODEL." International Journal of Social Science and Economic Research, vol. 2, no. 11, 2017, pp. 5285-5304. November.]