Title:
TECHNOLOGICAL DEVELOPMENT IN E CRM

Authors:
Dr. Umesh Kumar

Volume - 2 Issue - 12, Pages - 5926-5937

Abstract:
CRM or customer Relationship Management can be defined as an amalgam of strategies, processed, people and technologies used by companies to successfully attract and retain customers for maximum corporate growth and profit. CRM initiatives are designed with the goal of meeting customer expectations and needs in order to achieve maximum customer lifetime value and return to the enterprise. The use of customer relationship management products, CRM software and CRM solutions enhances the effective implementation of CRM in an organization.

Cite this Article:

[Kumar, Dr. Umesh. "TECHNOLOGICAL DEVELOPMENT IN E CRM." Int. j. of Social Science and Economic Research, vol. 2, no. 12, Dec. 2017, pp. 5926-5937. Accessed Dec. 2017.]