Title:
CONSUMER BUYING BEHAVIOR IN ORGANIZED FOOD RETAIL MARKETS IN THE EMERGING CITIES OF INDIA

Authors:
Farhan Alam , Md Absar Alam and Md Masroor Alam

Volume - 2 Issue - 12, Pages - 5977-6000

Abstract:
The present work attempts to examine the buying behavior of consumers in the organized food retail segment in the tier-II cities of India that can reflect the health status and cautiousness too. This work is based on primary data using a structured questionnaire. For analyzing the collected data this work uses statistical tools of Independent Sample t-Test and one-way ANOVA. The outcome of the work suggests that buying behavior of consumers is identical with respect to consumers with different income groups, and consumers with different levels of education. Also, there is no mean difference for consumers with different employment statuses. The outcome of the work also indicates that buying behavior varies with a change in the marital status of consumers with respect to the selection of branded food items. The findings of the study will benefit retail managers in designing and implementing their marketing strategies.

Cite this Article:

[Alam Farhan. " FREEDOM OF RELIGION VS GENDER DISCRIMINATION IN TEMPLES ." Int. j. of Social Science and Economic Research, vol. 2, no. 12, 2017, pp. 5977-6000. December. ]