International Journal of Social Science & Economic Research
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Dr Jojo K Joseph

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Dr Jojo K Joseph (M Com, B Ed, Ph D)
Associate Professor and Head, Research and Post Graduate Department of Commerce, Marian College Kuttikkanam [Autonomous], 685 531, Kerala [India]

Joseph, Dr Jojo K. "ELECTRICITY CONSUMPTION PATTERN OF THE ORDINARY HOUSEHOLDS IN KERALA." Int. j. of Social Science and Economic Research, vol. 3, no. 4, Apr. 2018, pp. 1665-1678, Accessed 2018.
Joseph, D. K. (2018, April). ELECTRICITY CONSUMPTION PATTERN OF THE ORDINARY HOUSEHOLDS IN KERALA. Int. j. of Social Science and Economic Research, 3(4), 1665-1678. Retrieved from
Joseph, Dr Jojo K. "ELECTRICITY CONSUMPTION PATTERN OF THE ORDINARY HOUSEHOLDS IN KERALA." Int. j. of Social Science and Economic Research 3, no. 4 (April 2018), 1665-1678. Accessed , 2018.

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Kerala which is a state in the southern corner of India depends heavily on electricity for its energy needs. Earlier the Kerala was a supplier of electricity generated mainly through its hydro electric projects. But now the state has turned to be a borrower of electric power especially in summer. The state has been unsuccessful in matching the steep increase in electricity consumption with a corresponding increase in production. Since the availability of electricity from outside is scarce and expensive, an alternate option the state now trying is reducing the consumption by the stakeholders. This article is the result of a study done in this context, focusing on the consumer behaviour of the end users of electricity in the ordinary households of the state. The study take into account three major factors related to the issue viz. awareness of the consumers about the extent of their electricity consumption, consumer behaviour in electricity consumption and the usage pattern of the consumers in the case of electric gadgets which consume relatively more electricity. These factors of the study were analysed through the primary data collected on fifteen relevant variables from 207 sample respondents from different parts of the state. The study points out to the lack of consumer awareness regarding the need to reduce electricity consumption and practical ways of reducing consumption.