International Journal of Social Science & Economic Research
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Title:
THE EFFECT OF PROMOTION AND SERVICE QUALITY TO THE REVISIT INTENTION BY DESTINATION IMAGE AS AN INTERVENING VARIABLE

Authors:
Zulviar Anas, Sudarmiatin, Syihabudhin

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Zulviar Anas, Sudarmiatin, Syihabudhin
Faculty of Economy, State University of Malang Jl. Semarang No.5, Sumbersari, Lowokwaru, Malang.

MLA 8
Anas, Zulviar, et al. "THE EFFECT OF PROMOTION AND SERVICE QUALITY TO THE REVISIT INTENTION BY DESTINATION IMAGE AS AN INTERVENING VARIABLE." Int. j. of Social Science and Economic Research, vol. 3, no. 6, June 2018, pp. 2299-2312, ijsser.org/more2018.php?id=156. Accessed 2018.
APA
Anas, Z., Sudarmiatin, & Syihabudhin. (2018, June). THE EFFECT OF PROMOTION AND SERVICE QUALITY TO THE REVISIT INTENTION BY DESTINATION IMAGE AS AN INTERVENING VARIABLE. Int. j. of Social Science and Economic Research, 3(6), 2299-2312. Retrieved from ijsser.org/more2018.php?id=156
Chicago
Anas, Zulviar, Sudarmiatin, and Syihabudhin. "THE EFFECT OF PROMOTION AND SERVICE QUALITY TO THE REVISIT INTENTION BY DESTINATION IMAGE AS AN INTERVENING VARIABLE." Int. j. of Social Science and Economic Research3, no. 6 (June 2018), 2299-2312. Accessed , 2018. ijsser.org/more2018.php?id=156. [1]. Abha Sharma (2016) 'Rajnat women move out of sex work towards a new identity' Available online at: http://www.thecitizen.in/index.php/en/newsdetail/index/7/6746/rajnat-womenmove-out-of-sex-work-towards-a-new-identity
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Abstract:
Tourism industry is one of significant factors that are useful to boost local economy. The tourism site not only purposes to increase exchange gain, but also to become one of main income source of a region. This research aims to analyze the factors which influence to revisit intention of tourists who have been visited Pulau Gili Labak Kabupaten Sumenep. This research is categorized into descriptive and explanatory research with quantitative approaches. The research population is all tourists who have ever been visited Pulau Gili Labak Kabupaten Sumenep along the research period from January, 01 2018 - February, 28 2018. The research sample is around 384 respondents (tourists) using the technique of accidental sampling. This research conclude the results as mentioned below: (1) Promotion affects positively and significantly to the destination image, (2) Service quality affects positively and significantly to the destination image, (3) Destination image affects significantly to the revisit intention, (4) Promotion affects positively and significantly to the revisit intention, (5) service quality affects positively and significantly to the revisit intention, (6) Promotion indirectly affects positively and significantly to the revisit intention through the destination image, (7) Service quality indirectly affects positively and significantly to the revisit intention through the destination image.