International Journal of Social Science & Economic Research
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Title:
BRIEF PROBE INTO WeChat MARKETING UNDER NEW MEDIA ENVIRONMENT

Authors:
Xu Meng

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Xu Meng
Lecture, Shangqiu Normal University, China

MLA 8
Meng, Xu. "BRIEF PROBE INTO WeChat MARKETING UNDER NEW MEDIA ENVIRONMENT." Int. j. of Social Science and Economic Research, vol. 3, no. 6, June 2018, pp. 2430-2441, ijsser.org/more2018.php?id=166. Accessed 2018.
APA
Meng, X. (2018, June). BRIEF PROBE INTO WeChat MARKETING UNDER NEW MEDIA ENVIRONMENT. Int. j. of Social Science and Economic Research, 3(6), 2430-2441. Retrieved from ijsser.org/more2018.php?id=166
Chicago
Meng, Xu. "BRIEF PROBE INTO WeChat MARKETING UNDER NEW MEDIA ENVIRONMENT." Int. j. of Social Science and Economic Research 3, no. 6 (June 2018), 2430-2441. Accessed , 2018. ijsser.org/more2018.php?id=166.

References
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Abstract:
Under the new media development trend in China, WeChat has become an indispensable part of people's daily life. WeChat marketing is also becoming more and more popular with companies. The advantages of its precise positioning and its related operating models are well adapted to the development of current media communications. However, as a medium of communication, there are also deficiencies in itself that have brought certain limitations to WeChat marketing and problems that need to be solved urgently. In the current new media environment, it is extremely urgent to establish a strong market supervision system and improve the WeChat marketing safety factor. Enterprises must pay attention to the mode and frequency when promoting information advertising through WeChat marketing, and it is advisable to develop in an acceptable state for customers. At the same time, the company's WeChat service should have good affiliation and customer interaction.