Title: BRIEF PROBE INTO WeChat MARKETING UNDER NEW
Authors: Xu Meng
Xu Meng Lecture, Shangqiu Normal University, China
MLA 8 Meng, Xu. "BRIEF PROBE INTO WeChat MARKETING UNDER NEW MEDIA ENVIRONMENT." Int. j. of Social Science and Economic Research, vol. 3, no. 6, June 2018, pp. 2430-2441, ijsser.org/more2018.php?id=166. Accessed 2018.
APA Meng, X. (2018, June). BRIEF PROBE INTO WeChat MARKETING UNDER NEW MEDIA ENVIRONMENT. Int. j. of Social Science and Economic Research, 3(6), 2430-2441. Retrieved from ijsser.org/more2018.php?id=166
Chicago Meng, Xu. "BRIEF PROBE INTO WeChat MARKETING UNDER NEW MEDIA ENVIRONMENT." Int. j. of Social Science and Economic Research 3, no. 6 (June 2018), 2430-2441. Accessed , 2018. ijsser.org/more2018.php?id=166.
References . Xiao Xiaosong. Wechat Marketing Strategy in the New Media Age [J]. Commercial Age.
. Liu Shuang. SWOT Analysis and Coping Strategies of Corporate WeChat Marketing[J] .
China E-business. 2013(21)
. Zuo Peipei. Analysis of Existing Problems in WeChat Marketing [J]. Chinese Business. 2013
. Wang Shijie. Thoughts on WeChat Marketing Status and Countermeasures[J]. Information
and Computers. 2014(1) Wechat Marketing Strategy in the New Media Age
. Wang Liying. On Wechat Marketing Advantages and Development Prospects[J]. China
Securities & Futures, 2013(09)
. Wang Yan. Research on the mode and development prospect of corporate Wechat marketing
[J]. Business Economy. 2014 (05)
. Baidu Encyclopedia. WeChat [EB/OL]. http://baike.baidu.com/view/5117297.htm.
. Lv Qingyuan. Wechat Marketing Value in the Era of Big Data[J]. Modern Economic
. Liu Yongzhong. Li Peiran. Research on the Wechat Marketing Strength of Enterprises[J].
Marketing Strategy, 2014(23)
. Zhang Yan. Real-time marketing model and strategy realization under the perspective of
communication science, taking WeChat marketing as an example[J].The Chineser Press. 2013 (16)
. Wang Tao. Liu Hanlei. Development Status and Trends of Wechat Market[J]. Electronic
. Zhang Xiangyang, Su Yingying. Research on Tencent WeChat network communication
strategy based on the value of Internet Reputation[J]. Electronic world2013(10)
Abstract: Under the new media development trend in China, WeChat has become an indispensable part of
people's daily life. WeChat marketing is also becoming more and more popular with companies.
The advantages of its precise positioning and its related operating models are well adapted to the
development of current media communications. However, as a medium of communication, there
are also deficiencies in itself that have brought certain limitations to WeChat marketing and
problems that need to be solved urgently. In the current new media environment, it is extremely
urgent to establish a strong market supervision system and improve the WeChat marketing safety
factor. Enterprises must pay attention to the mode and frequency when promoting information
advertising through WeChat marketing, and it is advisable to develop in an acceptable state for
customers. At the same time, the company's WeChat service should have good affiliation and
The International Journal of Social Science and Economic Research Inviting Papers/Articles for Current Issue Volume 4 No. 04 April 2019.
Submit your Paper through Online Submission System. Authors also can Send Paper to email@example.com ....... IF of IJSSER is 2.173 UGC Approved (Journal No. 63200) Editor in Chief IJSSER