Title: BRIEF PROBE INTO WeChat MARKETING UNDER NEW
Authors: Xu Meng
Xu Meng Lecture, Shangqiu Normal University, China
MLA 8 Meng, Xu. "BRIEF PROBE INTO WeChat MARKETING UNDER NEW MEDIA ENVIRONMENT." Int. j. of Social Science and Economic Research, vol. 3, no. 6, June 2018, pp. 2430-2441, ijsser.org/more2018.php?id=166. Accessed 2018.
APA Meng, X. (2018, June). BRIEF PROBE INTO WeChat MARKETING UNDER NEW MEDIA ENVIRONMENT. Int. j. of Social Science and Economic Research, 3(6), 2430-2441. Retrieved from ijsser.org/more2018.php?id=166
Chicago Meng, Xu. "BRIEF PROBE INTO WeChat MARKETING UNDER NEW MEDIA ENVIRONMENT." Int. j. of Social Science and Economic Research 3, no. 6 (June 2018), 2430-2441. Accessed , 2018. ijsser.org/more2018.php?id=166.
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Abstract: Under the new media development trend in China, WeChat has become an indispensable part of
people's daily life. WeChat marketing is also becoming more and more popular with companies.
The advantages of its precise positioning and its related operating models are well adapted to the
development of current media communications. However, as a medium of communication, there
are also deficiencies in itself that have brought certain limitations to WeChat marketing and
problems that need to be solved urgently. In the current new media environment, it is extremely
urgent to establish a strong market supervision system and improve the WeChat marketing safety
factor. Enterprises must pay attention to the mode and frequency when promoting information
advertising through WeChat marketing, and it is advisable to develop in an acceptable state for
customers. At the same time, the company's WeChat service should have good affiliation and
The International Journal of Social Science and Economic Research Inviting Papers/Articles for Current Issue Volume 4 No. 10 October 2019.
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