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Title: TOURISM STATUS OF SOUTHERN LEYTE PROVINCE: BASIS FOR WEB-BASED TOURISM MARKETING STRATEGY DEVELOPMENT
Authors: Jenny May T. Cinco
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Jenny May T. Cinco Instructor I, Leyte Normal University, Paterno Street, Tacloban City 6500 Leyte
MLA 8 Cinco, Jenny May T. "TOURISM STATUS OF SOUTHERN LEYTE PROVINCE: BASIS FOR WEB-BASED TOURISM MARKETING STRATEGY DEVELOPMENT." Int. j. of Social Science and Economic Research, vol. 3, no. 1, Jan. 2018, pp. 317-345, ijsser.org/more2018.php?id=20. Accessed 2018. APA Cinco, J. T. (2018, January). TOURISM STATUS OF SOUTHERN LEYTE PROVINCE: BASIS FOR WEB-BASED TOURISM MARKETING STRATEGY DEVELOPMENT. Int. j. of Social Science and Economic Research, 3(1), 317-345. Retrieved from ijsser.org/more2018.php?id=20 Chicago Cinco, Jenny May T. "TOURISM STATUS OF SOUTHERN LEYTE PROVINCE: BASIS FOR WEB-BASED TOURISM MARKETING STRATEGY DEVELOPMENT." Int. j. of Social Science and Economic Research 3, no. 1 (January 2018), 317-345. Accessed , 2018. ijsser.org/more2018.php?id=20.
References [1]. Lumsdon, L. (1997). Tourism Marketing. International Thomson Business Press. London UK. [2]. Doolin, B. et al. (2002). Tourism Management. Evaluating the use of the Web for tourism marketing: a case study from New Zealand. Elsevier Science Ltd. [3]. Southern Leyte Tourism, Investment, and Promotions Center. Southern Leyte Playground of Eastern Visayas Brochure [4]. Aramendia-Muneta, Maria Elena & Ollo Lopez, Andrea. (2013). ICT impact on the tourism industry. International Journal of Management Cases. 15. 84-98. [5]. Dolnicar, S. (2014). Annals of Tourism Research. Tourism marketing research: Past, present and future. Elsevier Science Ltd. [6]. Southern Leyte Tourism and Registered Businesses. Unpublished Manuscript. Department of Trade and Industry, Maasin City
Abstract: Tourism is undeniably a paramount piece in the economy. Different sectors subsist all together and play different roles but with the same aspiration of gaining substantial income. Social, cultural and educational constituencies are affected positively as tourism status arises in distinct areas of the country. This study assessed the status of Southern Leyte Tourism Industry regarding the tourism attractions, tourism services, and products that support the tourism industry to develop an advance tourism marketing strategy through the use of Information Technology concept. Tourist market of Southern Leyte's tourism and the problems exist that affect the province tourism industry were also determined. Researcher-made questionnaire and series of surveys were carried out to perceive the actual location and condition of the different tourist attractions in the province. Personal interviews were done with the Department of Trade and Industry and the Southern Leyte Tourism, Investment, and Promotions Center.

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