International Journal of Social Science & Economic Research
Submit Paper

Title:
BRAND IMAGE INFLUENCE, PERCEIVED QUALITY, COMPETITIVE ADVANTAGE AS A PREDICTOR OF REPEAT PURCHASE ON DEALER IN DENPASAR-INDONESIA

Authors:
Nyoman Sri Subawa, Vera Noviani Sugilianto

|| ||

1Nyoman Sri Subawa, 2Vera Noviani Sugilianto
1,2. Universitas Pendidikan Nasional, Denpasar, Indonesia

MLA 8
Subawa, Nyoman Sri, and Vera Noviani Sugilianto. "BRAND IMAGE INFLUENCE, PERCEIVED QUALITY, COMPETITIVE ADVANTAGE AS A PREDICTOR OF REPEAT PURCHASE ON DEALER IN DENPASAR-INDONESIA." Int. j. of Social Science and Economic Research, vol. 3, no. 7, July 2018, pp. 3129-3141, ijsser.org/more2018.php?id=217. Accessed 2018.
APA
Subawa, N., & Sugilianto, V. (2018, July). BRAND IMAGE INFLUENCE, PERCEIVED QUALITY, COMPETITIVE ADVANTAGE AS A PREDICTOR OF REPEAT PURCHASE ON DEALER IN DENPASAR-INDONESIA. Int. j. of Social Science and Economic Research, 3(7), 3129-3141. Retrieved from ijsser.org/more2018.php?id=217
Chicago
Subawa, Nyoman Sri, and Vera Noviani Sugilianto. "BRAND IMAGE INFLUENCE, PERCEIVED QUALITY, COMPETITIVE ADVANTAGE AS A PREDICTOR OF REPEAT PURCHASE ON DEALER IN DENPASAR-INDONESIA." Int. j. of Social Science and Economic Research 3, no. 7 (July 2018), 3129-3141. Accessed , 2018. ijsser.org/more2018.php?id=217.

References
[1]. Brady, M.K., & Cronin, J.J. 2001. Some New Thoughts On Conceptualizing Perceived Quality: A Hierarchical Approach. Journal of Marketing, Vol 65 No 3.
[2]. Hoffman, N. P (2000). An Examination of the "Sustainable Competitive Advantage" Concept: Past, Present, and Future. Academy of Marketing Science
[3]. Kaleka, A (2002). Resources and capabilities driving competitive advantage in exports markets: guidelines for industrial exporter. Industrial Marketing Management, 31, 273-283
[4]. Keller, Kevin Lane. 2008. Strategic Brand Management: Building, Measuring, and Managing Brand Equity, 3rd Edition. Upper Saddle River New Jersey:Pearson Education, Inc
[5]. Koskela, Heikki. 2002. Customer Satisfaction and Loyalty in After Sales Service: Modes of Care in Telecommunications Systems Delivery. Helsinki University of Technology Department of Industrial Engineering and Management.
[6]. Kotler, Philip & Keller, Kevin Lane. 2009. Marketing Management. Twelfth Edition. New Jersey. Pearson Prentice Hall. Inc.
[7]. Obeidat, B., Sweis, R., Zyod, D., Masa'deh, R., and Alshurideh, M. 2012. "The Effect of Perceived Service Quality on Customer Loyalty in Internet Service Providers in Jordan", in the Journal of Management Research, Vol. 4, No. 4.
[8]. Olsen, Svein Ottar. 2002. Comparative Evaluation and the Relationship between Quality, Satisfaction, and Repurchase Loyalty. Journal of the Academy of Marketing Science. Vol. 30 Issue 3
[9]. Rangkuti, F. 2004. The Power of Brands: Teknik Mengelola Brand Equity dan Strategi Pengembangan Merek. Jakarta. PT. Gramedia Pustaka Utama.
[10]. Shonk, D.J. & P. Chelladurai, 2008. Service quality, satisfaction and intent to return in event sport tourism. Journal of Sport Management, Vol.22 issue 5
[11]. Subawa, N. S. (2009). WUJUD REVITALISASI WISATA SPIRITUAL. Journal of Social Sciences and Humanities. Universitas Padjajaran Bandung. Vol. 15.(1) p. 15-25.
[12]. Subawa, N. S. (2016). Prestige Pricing Strategy as A Symbol of Social Class on Perfume Products Strategi Penetapan Harga prestise sebagai Simbol Kelas Sosial pada Produk
[13]. Parfum, jurnal Bisnis & Manajemen. Universitas Padjajaran Bandung. Vol. XVII(1), 13- 21.
[14]. Widiatmika, IGN Ari & Subawa, N.S. (2017) Effect of E-Service Quality and Recovery Service Quality Mobile Banking Services to E-Trust, E- Satisfaction and E-Loyalty Mobile Banking Users of Local Bank Customer in Bali, Indonesia. Imperial Journal of Interdisciplinary Research. Published by Finlogy Publication. Vol. 3. 1252-1260.
[15]. Wu, Chao Sen. 2015. A Study On Consumers' Attitude Towards Brand Image, Athletes' Endorsement, And Purchase Intention. International Journal of Organizational Innovation. Vol. 8 Issue 2
[16]. Yu, Hern Chang dan Fang, Yuan Chen 2005. Examining Airline Service Quality from A Process Perspective. Journal of Air Transport Management. Vol. 11 Issue 2

Abstract:
This research is about a brand image in a Honda Motor dealer for which most consumers do not realize and consider one Honda dealer with another are the same. In Addition, Hoffman (2000) uniqueness of the brand created by an association can create a competitive advantage that can be used for customers as the reason for choosing a particular brand. This study aims to determine the effect of brand image on repeat purchase at dealers in Denpasar Bali, and to see the effect of competitive advantage and the perceived quality of the repeat purchase. And the results showed: (1) the positive and significant impact of brand image on competitive advantage. (2) the positive and significant impact of brand image on perceived quality. (3) the positive and significant impact of perceived quality on the repeat purchase (4) the positive and significant impact of competitive advantage on repeat purchase (5) the negative and significant impact of brand image on the repeat purchase.