International Journal of Social Science & Economic Research
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Title:
BRAND IMAGE INFLUENCE, PERCEIVED QUALITY, COMPETITIVE ADVANTAGE AS A PREDICTOR OF REPEAT PURCHASE ON DEALER IN DENPASAR-INDONESIA

Authors:
Nyoman Sri Subawa, Vera Noviani Sugilianto

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1Nyoman Sri Subawa, 2Vera Noviani Sugilianto
1,2. Universitas Pendidikan Nasional, Denpasar, Indonesia

MLA 8
Subawa, Nyoman Sri, and Vera Noviani Sugilianto. "BRAND IMAGE INFLUENCE, PERCEIVED QUALITY, COMPETITIVE ADVANTAGE AS A PREDICTOR OF REPEAT PURCHASE ON DEALER IN DENPASAR-INDONESIA." Int. j. of Social Science and Economic Research, vol. 3, no. 7, July 2018, pp. 3129-3141, ijsser.org/more2018.php?id=217. Accessed 2018.
APA
Subawa, N., & Sugilianto, V. (2018, July). BRAND IMAGE INFLUENCE, PERCEIVED QUALITY, COMPETITIVE ADVANTAGE AS A PREDICTOR OF REPEAT PURCHASE ON DEALER IN DENPASAR-INDONESIA. Int. j. of Social Science and Economic Research, 3(7), 3129-3141. Retrieved from ijsser.org/more2018.php?id=217
Chicago
Subawa, Nyoman Sri, and Vera Noviani Sugilianto. "BRAND IMAGE INFLUENCE, PERCEIVED QUALITY, COMPETITIVE ADVANTAGE AS A PREDICTOR OF REPEAT PURCHASE ON DEALER IN DENPASAR-INDONESIA." Int. j. of Social Science and Economic Research 3, no. 7 (July 2018), 3129-3141. Accessed , 2018. ijsser.org/more2018.php?id=217.

References
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Abstract:
This research is about a brand image in a Honda Motor dealer for which most consumers do not realize and consider one Honda dealer with another are the same. In Addition, Hoffman (2000) uniqueness of the brand created by an association can create a competitive advantage that can be used for customers as the reason for choosing a particular brand. This study aims to determine the effect of brand image on repeat purchase at dealers in Denpasar Bali, and to see the effect of competitive advantage and the perceived quality of the repeat purchase. And the results showed: (1) the positive and significant impact of brand image on competitive advantage. (2) the positive and significant impact of brand image on perceived quality. (3) the positive and significant impact of perceived quality on the repeat purchase (4) the positive and significant impact of competitive advantage on repeat purchase (5) the negative and significant impact of brand image on the repeat purchase.

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