International Journal of Social Science & Economic Research
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Anila K T and Dr. Joni C Joseph

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Anila K T1 and Dr. Joni C Joseph2
1. Research Scholar in Sociology, CHMK Library, University of Calicut, Kerala, India.
2. Supervising Teacher of Doctoral Research in Sociology, CHMK Library, University of Calicut, Kerala, India.

K T, Anila, and Dr. Joni C Joseph. "DOMINATING SYSTEM WORLD AND DIMINISHING COLLECTIVE CONSCIOUSNESS." Int. j. of Social Science and Economic Research, vol. 3, no. 7, July 2018, pp. 3190-3205, Accessed 2018.
K T, A., & Joseph, D. (2018, July). DOMINATING SYSTEM WORLD AND DIMINISHING COLLECTIVE CONSCIOUSNESS. Int. j. of Social Science and Economic Research, 3(7), 3190-3205. Retrieved from
K T, Anila, and Dr. Joni C Joseph. "DOMINATING SYSTEM WORLD AND DIMINISHING COLLECTIVE CONSCIOUSNESS." Int. j. of Social Science and Economic Research 3, no. 7 (July 2018), 3190-3205. Accessed , 2018.

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Technology has permeated every layer of human society and is fast evolving into an aspect of human culture, a modern shibboleth which gives a cultural identity to people. Technology has been invented, mass-produced, and distributed with the ulterior motive of increasing consumerism and boosting inventors' profits. While it is connecting people, it is simultaneously leading to alienation, striking at the roots of what Emile Durkheim calls 'collective consciousness' which is a "set of shared beliefs, ideas and moral attitudes which operate as a unifying force within society" (Durkheim, 1893). The aim of this study is to understand the subjugation of 'collective consciousness' by technical control. In this sort of colonization by a new power, as Habermas says, the life-world, "characterized by value-rationality begins to be eclipsed and absorbed in instrumental rationality,"(Habermas, 1987) turning people into only means to an economic end in which they are not interested, and over which they have no control. The engagement of this paper is to analyse the processes of establishing domination by the system world in the society and consequent decline of collective consciousness.