Title: A FRAMEWORK FOR ECONOMIC ANALYSIS OF CONSUMERS'
PERCEPTION OF SERVICES QUALITY
Authors: Dr. Fr. G. Vazhan Arasu,
Alice Chettiar (ne Alice Rashmi Rajan)
1Dr. Fr. G. Vazhan Arasu,
2,*Alice Chettiar (ne Alice Rashmi Rajan) 1. Principal, St. Aloysius College, Jabalpur, M.P., India
2. Research Scholar, RDVV University, Jabalpur MP
*. Correspondence: MIG 206, Anchal Apts. II, Narmada Road,
Jabalpur M.P. India, 482001
MLA 8 Arasu, Dr. Fr. G. Vazhan, and Alice Chettiar. "A FRAMEWORK FOR ECONOMIC ANALYSIS OF CONSUMERS' PERCEPTION OF SERVICES QUALITY." Int. j. of Social Science and Economic Research, vol. 3, no. 8, Aug. 2018, pp. 3722-3730, ijsser.org/more2018.php?id=259. Accessed Aug. 2018.
APA Arasu, D., & Chettiar, A. (2018, August). A FRAMEWORK FOR ECONOMIC ANALYSIS OF CONSUMERS' PERCEPTION OF SERVICES QUALITY. Int. j. of Social Science and Economic Research, 3(8), 3722-3730. Retrieved from ijsser.org/more2018.php?id=259
Chicago Arasu, Dr. Fr. G. Vazhan, and Alice Chettiar. "A FRAMEWORK FOR ECONOMIC ANALYSIS OF CONSUMERS' PERCEPTION OF SERVICES QUALITY." Int. j. of Social Science and Economic Research 3, no. 8 (August 2018), 3722-3730. Accessed August, 2018. ijsser.org/more2018.php?id=259.
Abstract: Consumers' perception is a marketing term that involves customers' impression, awareness
and/or consciousness about a business or products and services offered. As a service quality
measure it indicates how well services received by customers correspond to their expectation
level, that they had even before receiving/buying the services/products. Most often Consumers'
perception and satisfaction are used interchangeably but they are different. Customer perception
indicates whether customers are satisfied or not. Customer satisfaction points out the degree to
which the customer is happy or not happy with the service received. Consumers perception,
satisfaction with regard to service quality are vital for businesses as it helps in attracting new
customers and retain the old ones. "The economic analysis" (demand and supply theory) is
equally significant for a business, as it helps in understanding the different issues affecting sales
and purchase of business, therefore helps in making smarter business decisions. 'Consumers'
perception' and 'demand and supply' are two most significant and cognate terms in the field of
business and economics. Hence this study puts together these two terms in a way that helps
businesses to make better decisions to satisfy their customers and improve performance. This
study aims to provide an economic analysis framework to understand the consumers' perception.
This frameworks will provide and economic eye to see the effects of consumers' perception on
the business's profitability.
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