International Journal of Social Science & Economic Research
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Title:
MARKETING SYSTEM EFFICIENCY OF THE SCAD (Decapterus russelli) IN AMBON (STRUCTURE, CONDUCT, PERFORMANCE APPROACH)

Authors:
Wiclief Pinoa; Revalda Amanda Yacoba B. Salakory

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Wiclief Pinoa; Revalda Amanda Yacoba B. Salakory
Department of Geography Education, Pattimura University, Indonesia

MLA 8
Pinoa, Wiclief, and Revalda Amanda Yacoba B. Salakory. "MARKETING SYSTEM EFFICIENCY OF THE SCAD (Decapterus russelli) IN AMBON (STRUCTURE, CONDUCT, PERFORMANCE APPROACH)." Int. j. of Social Science and Economic Research, vol. 3, no. 9, Sept. 2018, pp. 4503-4509, ijsser.org/more2018.php?id=317. Accessed Sept. 2018.
APA
Pinoa, W., & Salakory, R. (2018, September). MARKETING SYSTEM EFFICIENCY OF THE SCAD (Decapterus russelli) IN AMBON (STRUCTURE, CONDUCT, PERFORMANCE APPROACH). Int. j. of Social Science and Economic Research, 3(9), 4503-4509. Retrieved from ijsser.org/more2018.php?id=317
Chicago
Pinoa, Wiclief, and Revalda Amanda Yacoba B. Salakory. "MARKETING SYSTEM EFFICIENCY OF THE SCAD (Decapterus russelli) IN AMBON (STRUCTURE, CONDUCT, PERFORMANCE APPROACH)." Int. j. of Social Science and Economic Research 3, no. 9 (September 2018), 4503-4509. Accessed September, 2018. ijsser.org/more2018.php?id=317.

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Abstract:
This study aims to analyze the market system of the scad (Decapterus russeli) in Ambon, which could be achieved by (1) analyzing the market structure of the scad (Decapterus russeli), (2) analyzing the market conduct of the scad (Decapterus russeli) and (3) analyzing the market performance of the scad (Decapterus russeli). This research is a quantitative research. Data were collected through interviews, documentation, and observation. Method analysis employed was descriptive, vertical market integration, elasticity of price transmission and pricing efficiency. The market system of the scad (Decapterus russeli) in Ambon at the time research was inefficient, if based on market structure and conduct approach. But market performance describes that the market system of scad (Decapterus russeli) in Ambon was efficient.