Dr. TANTAWY ALY
Business Administration, College of Science and Humanities Studies, Shaqra University, Kingdom of Saudi Arabia (KSA)

MLA 8
ALY, Dr. TANTAWY. "THE EFFECT OF DIGITAL MEDIA IN MARKETING PERSPECTIVES." Int. j. of Social Science and Economic Research, vol. 3, no. 9, Sept. 2018, pp. 5152-5162, ijsser.org/more2018.php?id=358. Accessed Sept. 2018.
APA
ALY, D. (2018, September). THE EFFECT OF DIGITAL MEDIA IN MARKETING PERSPECTIVES. Int. j. of Social Science and Economic Research, 3(9), 5152-5162. Retrieved from ijsser.org/more2018.php?id=358
Chicago
ALY, Dr. TANTAWY. "THE EFFECT OF DIGITAL MEDIA IN MARKETING PERSPECTIVES." Int. j. of Social Science and Economic Research 3, no. 9 (September 2018), 5152-5162. Accessed September, 2018. ijsser.org/more2018.php?id=358.

References
[1]. Internet Users in the Middle East and The World in 2018, Miniw.atts Marketing Group, http://www.internetworldstats.com
[2]. Pew Research Center (2015), Internet Use Over Time: American Teens (12-17), http://www.pewinternet.org/data-trend/teens/internet-use/ (accessed 09/15/15).
[3]. Ofcom (2015), Adults' Media Use and Attitudes Report, http://stakeholders.ofcom.org.uk/marketdata-research/other/research- publications/adults/media-lit-10years/ (accessed 09/15/15).
[4]. We Are Social (2014), Global Social Media Users Pass 2 Billion, http://wearesocial.net/blog/2014/08/global-social-media-users-pass-2-billion/ (accessed 09/15/15).
[5]. Facebook (2015), Facebook Company Info: Stats, http://newsroom.fb.com/company-info/ (accessed 09/15/15).
[6]. eMarketer (2015), Advertisers Will Spend Nearly $600 Billion Worldwide in 2015, http://www.emarketer.com/Article/Advertisers-Will-Spend-Nearly-600-Billion-Worldwide- 2015/1011691 (accessed 09/15/15).
[7]. Berger, Jonah (2014), "Word of Mouth and Interpersonal Communication: A Review and Directions for Future Research," Journal of Consumer Psychology, 24 (4), 586-607.
[8]. You, Ya, Vadakkepatt, Gautham G., and Joshi, Amit M. (2015), "A Meta-Analysis of Electronic Word-of-Mouth Elasticity," Journal of Marketing, 79 (2), 19-39.
[9]. Yadav, Manjit, and Pavlou, Paul A. (2014), "Marketing in Computer-Mediated Environments: Research Synthesis and New Directions," Journal of Marketing, 78 (1), 20- 40.
[10]. Belk, Russell W., "Extended Self in a Digital World," Journal of Consumer Research, 40 (3), 477-500.
[11]. Belk, Russell W., "The Extended Self in a Digital World," this issue.
[12]. McQuarrie, Edward F., Miller, Jessica, and Phillips, Barbara J. (2013), "The Megaphone Effect: Taste and Audience in Fashion Blogging," Journal of Consumer Research, 40 (1), 136- 158.
[13]. Schumann, Jan H., von Wangenheim, Florian, and Groene, Nicole (2014), "Targeted Online Advertising: Using Reciprocity Appeals to Increase Acceptance Among Users of Free Web Services," Journal of Marketing, 78 (1), 59-75. 13
[14]. Lambrecht, Anja and Tucker, Catherine (2013), "When Does Retargeting Work? Information Specificity in Online Advertising," Journal of Marketing Research, 50 (5), 561- 576.
[15]. Tucker, Catherine E. (2014), "Social Networks, Personalized Advertising, and Privacy Controls," Journal of Marketing Research, 51 (5), 546-562.
[16]. Luo, Xueming, Andrews, Michelle, Song, Yiping, and Aspara, Jaakko (2014), "Group- Buying Deal Popularity," Journal of Marketing, 78 (2), 20-33.
[17]. Jerath, Kinshuk, Ma, Liye, and Park, Young-Hoon (2014), "Consumer Click Behavior at a Search Engine: The Role of Keyword Popularity," Journal of Marketing Research, 51 (4), 480-486.
[18]. Puccinelli, Nancy M. Wilcox, Keith, and Grewal, Dhruv (2015), "Consumers' Response to Commercials: When the Energy Level in the Commercial Conflicts with the Media Context," Journal of Marketing, 79 (2), 1-18.
[19]. Dinner, Isaac M., Van Heerde, Harald J., and Neslin, Scott A. (2014), "Driving Online and Offline Sales: The Cross-Channel Effects of Traditional, Online Display, and Paid Search Advertising," Journal of Marketing Research, 51 (5), 527-545.
[20]. Goldstein, Daniel G. Suri, Siddharth, McAfee, R. Preston, Ekstrand-Abueg, Matthew, and Diaz, Fernando (2014), "The Economic and Cognitive Costs of Annoying Display Advertisements," Journal of Marketing Research, 51 (6), 742-752.
[21]. Lamberton, Cait Poynor, Naylor, Rebecca Walker, and Haws, Kelly L. (2013), "Same destination, different paths: When and how does observing others' choices and reasoning alter confidence in our own choices?" Journal of Consumer Psychology, 23 (1), 74-89. 14
[22]. Norton, David A., Lamberton, Cait Poynor, and Naylor, Rebecca Walker (2013), "The Devil You (Don't) Know: Interpersonal Ambiguity and Inference Making in Competitive Contexts," Journal of Consumer Research, 40 (2), 239-254.
[23]. Wilcox, Keith, and Stephen, Andrew T. (2013), "Are Close Friends the Enemy? Online Social Networks, Self-Esteem, and Self-Control," Journal of Consumer Research, 40 (1), 90- 103.
[24]. Hui, Sam K., Inman, J. Jeffrey, Huang, Yanliu, and Suher, Jacob (2013), "The Effect of In-Store Travel Distance on Unplanned Spending: Applications to Mobile Promotion Strategies," Journal of Marketing, 77 (2), 1-16.
[25]. Brasel, S. Adam, and Gips, James (2014), "Tablets, touchscreens, and touchpads: How varying touch interfaces trigger psychological ownership and endowment," Journal of Consumer Psychology, 24 (2), 226-233.
[26]. Bart, Yakov, Stephen, Andrew T., and Sarvary, Miklos (2014), "Which Products Are Best Suited to Mobile Advertising? A Field Study of Mobile Display Advertising Effects on Consumer Attitudes and Intentions," Journal of Marketing Research, 51 (3), 270-285.
[27]. Kronrod, Ann, and Danziger, Shai (2013), "Wii Will Rock You! The Use and Effect of Figurative Language in Consumer Reviews of Hedonic and Utilitarian Consumption," Journal of Consumer Research, 40 (4), 726-739.
[28]. Moore, Sarah G. (2015), "Attitude Predictability and Helpfulness in Online Reviews: The Role of Explained Actions and Reactions," Journal of Consumer Research, 42 (1), 30- 44. 15
[29]. Hamilton, Ryan, Vohs, Kathleen D., and McGill, Ann L. (2014), "We'll Be Honest, This Won't Be the Best Article You'll Ever Read: The Use of Dispreferred Markers in Word-ofMouth Communication," Journal of Consumer Research, 41 (1), 197-212.
[30]. Tang, Tanya, Fang, Eric, and Wang, Feng (2014), "Is Neutral Really Neutral? The Effects of Neutral User-Generated Content on Product Sales," Journal of Marketing, 78 (4), 41-58.
[31]. Ludwig, Stephan, de Ruyter, Ko, Friedman, Mike, Brueggen, Elisabeth C., Wetzels, Martin, and Pfann, Gerard (2013), "More Than Words: The Influence of Affective Content and Linguistic Style Matches in Online Reviews on Conversion Rates," Journal of Marketing, 77 (1), 87-103.
[32]. Chen, Zoey, and Lurie, Nicholas H. (2013), "Temporal Contiguity and Negativity Bias in the Impact of Online Word of Mouth," Journal of Marketing Research, 50 (4), 463-476.
[33]. Lovett, Mitchell J., Peres, Renana, and Shachar, Ron (2013), "On brands and Word of Mouth," Journal of Marketing Research, 50 (4), 427-444.
[34]. Eisingerich, Andreas B., Chun, HaeEun, Liu, Yeyi, Jia, He, and Bell, Simon J. (2015), "Why recommend a brand face-to-face but not on Facebook? How word-of-mouth on online social sites differs from traditional word-of-mouth," Journal of Consumer Psychology, 25 (1), 120-128.
[35]. He, Stephen X. and Bond, Samuel D. (2013), "Word-of-mouth and the forecasting of consumption enjoyment," Journal of Consumer Psychology, 23 (4), 464-482.
[36]. Cascio, Christopher N., O'Donnell, Matthew Brook, Bayer, Joseph, Tinney, Francis J., Jr., and Falk, Emily B. (2015), "Neural Correlates of Susceptibility to Group Opinions in Online Word-of-Mouth Recommendations," Journal of Marketing Research, 52 (4).
[37]. He, Stephen X. and Bond, Samuel D. (2015), "Why Is the Crowd Divided? Attribution for Dispersion in Online Word of Mouth," Journal of Consumer Research, 41 (6), 1509- 1527.
[38]. Anderson, Eric T. and Simester, Duncan I. (2014), "Reviews Without a Purchase: Low Ratings, Loyal Customers, and Deception," Journal of Marketing Research, 51 (3), 249-269.
[39]. Barasch, Alixandra and Berger, Jonah (2014), "Broadcasting and Narrowcasting: How Audience Size Affects What People Share," Journal of Marketing Research, 51 (3), 286-299