International Journal of Social Science & Economic Research
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Title:
THE EFFECT OF DIGITAL MEDIA IN MARKETING PERSPECTIVES

Authors:
Dr. TANTAWY ALY

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Dr. TANTAWY ALY
Business Administration, College of Science and Humanities Studies, Shaqra University, Kingdom of Saudi Arabia (KSA)

MLA 8
ALY, Dr. TANTAWY. "THE EFFECT OF DIGITAL MEDIA IN MARKETING PERSPECTIVES." Int. j. of Social Science and Economic Research, vol. 3, no. 9, Sept. 2018, pp. 5152-5162, ijsser.org/more2018.php?id=358. Accessed Sept. 2018.
APA
ALY, D. (2018, September). THE EFFECT OF DIGITAL MEDIA IN MARKETING PERSPECTIVES. Int. j. of Social Science and Economic Research, 3(9), 5152-5162. Retrieved from ijsser.org/more2018.php?id=358
Chicago
ALY, Dr. TANTAWY. "THE EFFECT OF DIGITAL MEDIA IN MARKETING PERSPECTIVES." Int. j. of Social Science and Economic Research 3, no. 9 (September 2018), 5152-5162. Accessed September, 2018. ijsser.org/more2018.php?id=358.

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Abstract:
This research reveals recently published study about the influence of digital and social media in marketing techniques. Five themes are identified: consumer digital culture, responses to digital advertising, effects of digital environments on consumer behaviour, mobile environments, and online reviews. Collectively these studies shed light from many different angles on how consumers experience, influence, and are influenced by the digital environments in which they are situated as part of their daily lives. Much is still to be understood, and existing knowledge tends to be disproportionately focused on user reviews on social media, which is only part of the digital consumer experience. Several directions for future research are advanced to encourage researchers to consider a broader range of phenomena.