International Journal of Social Science & Economic Research
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Title:
THE STRATEGIC ANALYSIS OF THE ONLINE RETAIL INDUSTRY IN INDIA

Authors:
Dr. Sarvesh Kumar, Vikas Kumar Tyagi

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1Dr. Sarvesh Kumar, *2Vikas Kumar Tyagi
1. Assistant Professor, Department of Marketing and Supply Chain Management, School of Business & Management Studies, Central University of Himachal Pradesh, TAB-II, Dharamshala, Himachal Pradesh. PIN 176215
2. Senior Research Fellow, Department of Marketing and Supply Chain Management, School of Business & Management Studies, Central University of Himachal Pradesh, TAB-II, Dharamshala, Himachal Pradesh. PIN 176215

MLA 8
Kumar, Dr. Sarvesh, and Vikas Kumar Tyagi. "THE STRATEGIC ANALYSIS OF THE ONLINE RETAIL INDUSTRY IN INDIA." Int. j. of Social Science and Economic Research, vol. 3, no. 9, Sept. 2018, pp. 5163-5181, ijsser.org/more2018.php?id=359. Accessed Sept. 2018.
APA
Kumar, D., & Tyagi, V. (2018, September). THE STRATEGIC ANALYSIS OF THE ONLINE RETAIL INDUSTRY IN INDIA. Int. j. of Social Science and Economic Research, 3(9), 5163-5181. Retrieved from ijsser.org/more2018.php?id=359
Chicago
Kumar, Dr. Sarvesh, and Vikas Kumar Tyagi. "THE STRATEGIC ANALYSIS OF THE ONLINE RETAIL INDUSTRY IN INDIA." Int. j. of Social Science and Economic Research 3, no. 9 (September 2018), 5163-5181. Accessed September, 2018. ijsser.org/more2018.php?id=359.

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Abstract:
In the present scenario, it has become imperative for companies operating in India to deeply analyze and react to the changing dynamics of the business environment in which they are operating. The present paper focuses on the Online Retail Industry which, in spite of showing an impressive growth rate, is still in its nascent stages in India. The objective of this paper is to study the impact of macro and micro business environment on the e-retail Industry in India and its competitive forces analysis by using Porter's five forces model. The study has implications for the present firms as well as the potential new entrants for the e-retail sector in India. By utilizing the results of the study, the government agencies can frame better policies for further growth of e-retail Industry along with its substitute and complementary industries. It also provides a useful basis for future empirical research.