International Journal of Social Science & Economic Research
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Title:
HOW FAR, AND IN WHAT WAYS, IS CONSUMER CULTURE A GENDERED PHENOMENON?

Authors:
Dilshad Sabri Ali

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Dilshad Sabri Ali1
1Department of Sociology, Faculty of Arts, Soran University, Soran, Iraq

MLA 8
Ali, Dilshad Sabri. "HOW FAR, AND IN WHAT WAYS, IS CONSUMER CULTURE A GENDERED PHENOMENON?" Int. j. of Social Science and Economic Research, vol. 3, no. 2, Feb. 2018, pp. 522-531, ijsser.org/more2018.php?id=37. Accessed 2018.
APA
Ali, D. (2018, February). HOW FAR, AND IN WHAT WAYS, IS CONSUMER CULTURE A GENDERED PHENOMENON? Int. j. of Social Science and Economic Research, 3(2), 522-531. Retrieved from ijsser.org/more2018.php?id=37
Chicago
Ali, Dilshad Sabri. "HOW FAR, AND IN WHAT WAYS, IS CONSUMER CULTURE A GENDERED PHENOMENON?" Int. j. of Social Science and Economic Research 3, no. 2 (February 2018), 522-531. Accessed , 2018. ijsser.org/more2018.php?id=37.

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Abstract:
How far, and in what ways, is consumer culture a gendered phenomenon? It will be discussed in this study in relation to two of the following topics: How is fashion and consumer culture a gendered phenomenon? How are celebrities and consumer culture a gendered phenomenon? Companies are ultimately the makers of ideology, and it is all geared towards influencing the consumer to buy their product. The class that is most influenced is the wealthy because the wealthy have more money to buy things. Companies will create celebrities to indoctrinate the consumer with certain ideas that will lead the consumer to buy the product of the company. It seems that companies try to influence women more than men because women are naturally geared toward maintaining their attractiveness.