International Journal of Social Science & Economic Research
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Title:
MASS COMMUNICATION MEANS OF RURAL AREA DEVELOPMENT FOR SUSTAINABILITY OF NTFPS NON TIMBER FOREST PRODUCTS VIS-E-VIS MEDICINAL PLANTS IN NORTH KASHMIR

Authors:
Sayar Ahmad Mir

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Sayar Ahmad Mir
PhD Research Scholar, Department of Mass Communication and Journalism, Himalayan University, Arunachal Pradesh

MLA 8
Mir, Sayar Ahmad. "MASS COMMUNICATION MEANS OF RURAL AREA DEVELOPMENT FOR SUSTAINABILITY OF NTFPS NON TIMBER FOREST PRODUCTS VIS-E-VIS MEDICINAL PLANTS IN NORTH KASHMIR." Int. j. of Social Science and Economic Research, vol. 3, no. 10, Oct. 2018, pp. 5520-5527, ijsser.org/more2018.php?id=385. Accessed Oct. 2018.
APA
Mir, S. (2018, October). MASS COMMUNICATION MEANS OF RURAL AREA DEVELOPMENT FOR SUSTAINABILITY OF NTFPS NON TIMBER FOREST PRODUCTS VIS-E-VIS MEDICINAL PLANTS IN NORTH KASHMIR. Int. j. of Social Science and Economic Research, 3(10), 5520-5527. Retrieved from ijsser.org/more2018.php?id=385
Chicago
Mir, Sayar Ahmad. "MASS COMMUNICATION MEANS OF RURAL AREA DEVELOPMENT FOR SUSTAINABILITY OF NTFPS NON TIMBER FOREST PRODUCTS VIS-E-VIS MEDICINAL PLANTS IN NORTH KASHMIR." Int. j. of Social Science and Economic Research 3, no. 10 (October 2018), 5520-5527. Accessed October, 2018. ijsser.org/more2018.php?id=385.

References
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Abstract:
The research work was carried out to find out the importance of mass communication and mass media as a communication tool to reduce communication gap in between two main stakeholders of forests that is people mostly dependent on different forest related activities and on the other hand forest department which are main body to control and disseminate policy driven information that too regarding the NTFPs (Non Timber Forest Products) vis-e-vis medicinal plants to bring sustainable development. In order to find the importance of communication and its main barriers which make this section of forestry (NTFPs particularly medicinal plants) vulnerable . What are the reasons behind communication gap which has been widening every passing day between the main stakeholders.