Title: MASS COMMUNICATION MEANS OF RURAL AREA DEVELOPMENT
FOR SUSTAINABILITY OF NTFPS NON TIMBER FOREST PRODUCTS
VIS-E-VIS MEDICINAL PLANTS IN NORTH KASHMIR
Authors: Sayar Ahmad Mir
Sayar Ahmad Mir
PhD Research Scholar, Department of Mass Communication and Journalism,
Himalayan University, Arunachal Pradesh
MLA 8 Mir, Sayar Ahmad. "MASS COMMUNICATION MEANS OF RURAL AREA DEVELOPMENT FOR SUSTAINABILITY OF NTFPS NON TIMBER FOREST PRODUCTS VIS-E-VIS MEDICINAL PLANTS IN NORTH KASHMIR." Int. j. of Social Science and Economic Research, vol. 3, no. 10, Oct. 2018, pp. 5520-5527, ijsser.org/more2018.php?id=385. Accessed Oct. 2018.
APA Mir, S. (2018, October). MASS COMMUNICATION MEANS OF RURAL AREA DEVELOPMENT FOR SUSTAINABILITY OF NTFPS NON TIMBER FOREST PRODUCTS VIS-E-VIS MEDICINAL PLANTS IN NORTH KASHMIR. Int. j. of Social Science and Economic Research, 3(10), 5520-5527. Retrieved from ijsser.org/more2018.php?id=385
Chicago Mir, Sayar Ahmad. "MASS COMMUNICATION MEANS OF RURAL AREA DEVELOPMENT FOR SUSTAINABILITY OF NTFPS NON TIMBER FOREST PRODUCTS VIS-E-VIS MEDICINAL PLANTS IN NORTH KASHMIR." Int. j. of Social Science and Economic Research 3, no. 10 (October 2018), 5520-5527. Accessed October, 2018. ijsser.org/more2018.php?id=385.
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Abstract: The research work was carried out to find out the importance of mass communication and mass
media as a communication tool to reduce communication gap in between two main stakeholders
of forests that is people mostly dependent on different forest related activities and on the other
hand forest department which are main body to control and disseminate policy driven
information that too regarding the NTFPs (Non Timber Forest Products) vis-e-vis medicinal
plants to bring sustainable development. In order to find the importance of communication and
its main barriers which make this section of forestry (NTFPs particularly medicinal plants)
vulnerable . What are the reasons behind communication gap which has been widening every
passing day between the main stakeholders.
The International Journal of Social Science and Economic Research Inviting Papers/Articles for Current Issue Volume 4 No. 10 October 2019.
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