International Journal of Social Science & Economic Research
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Title:
A STUDY ON ASSET PREFERENCES AMONG URBAN STAKE HOLDERS IN DELTA DISTRCITS OF TAMILNADU

Authors:
Ms. M. Kamarun Nihar, Dr. M. Mohamed Siddik

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1Ms. M. Kamarun Nihar, 2Dr. M. Mohamed Siddik
1. Research Scholar, Department of Management Studies, Rajagiri Dawood Batcha College of Arts and Science, Papanasam
2. Assistant Professor, Department of Commerce, Sadakathullah Appa College (Autonomous), Tirunelveli

MLA 8
Nihar, Ms. M. Kamarun, and Dr. M. Mohamed Siddik. "A STUDY ON ASSET PREFERENCES AMONG URBAN STAKE HOLDERS IN DELTA DISTRCITS OF TAMILNADU." Int. j. of Social Science and Economic Research, vol. 3, no. 11, Nov. 2018, pp. 5897-5910, ijsser.org/more2018.php?id=411. Accessed Nov. 2018.
APA
Nihar, M., & Siddik, D. (2018, November). A STUDY ON ASSET PREFERENCES AMONG URBAN STAKE HOLDERS IN DELTA DISTRCITS OF TAMILNADU. Int. j. of Social Science and Economic Research, 3(11), 5897-5910. Retrieved from ijsser.org/more2018.php?id=411
Chicago
Nihar, Ms. M. Kamarun, and Dr. M. Mohamed Siddik. "A STUDY ON ASSET PREFERENCES AMONG URBAN STAKE HOLDERS IN DELTA DISTRCITS OF TAMILNADU." Int. j. of Social Science and Economic Research 3, no. 11 (November 2018), 5897-5910. Accessed November, 2018. ijsser.org/more2018.php?id=411.

References
[1]. Jambodekar, Madhusudan V., "Marketing Strategies of Mutual Funds - Current Practices and Future directions", Working Paper, UTI - IIMB Centre for Capital Markets Education and Research, Bangalore, 1996.
[2]. Rajeswari, T.R., Ramamoorthy, V.E., "An Empirical Study on Factors Influencing the Mutual Fund/Scheme Selection by S mall Investors", [Online] Available: http://www.utiicm.com/Cmc/PDFs/ 2001/rajeswari.pdf. (accessed on 12th May 2009) 2001.
[3]. King, J.S., "Mutual Funds: Investment of Choice for Individual Investors?", Review of Business, Vol. 23, No. 3, pp. 35-39, 2002.
[4]. Singh, B. K., Jha, A.K., "An empirical study on awareness & acceptability of mutual fund", Presented on Regional Student's Conference, ICWAI, pp. 49-55, 2009.

Abstract:
Money plays an important role in one's life. In order to incredulous the difficulties in future they have to invest their money. Asset of hard earned money is a crucial activity of every human being. The importance of an asset is safety of principal total, liquidity, income stability, appreciation and easy transfer-ability. A variety of asset avenues are available such as shares, bank, gold and silver, real estate, life insurance and postal savings and so on. Asset is the commitment of funds which have been saved from current consumption with the hope that some benefits will be received in future. Through this study, an analysis has been made to know awareness and preference of stake holders towards asset avenues in Tamil Nadu State. All the stake holders invest their surplus money in the above mentioned avenues based on their risk taking attitude. "No pain no gain" it is the golden principle of asset management. In this fast moving world, we can earn more and more money. More risk leads to more profit. Stake holders cannot avoid risk but they can minimize the risk by investing their money in various forms of assets so that they can get a moderate profit. Hence the researcher has concluded that most of the stake holders prefer bank deposits followed by gold asset in the study Area.