Title: A STUDY ON ASSET PREFERENCES AMONG URBAN STAKE
HOLDERS IN DELTA DISTRCITS OF TAMILNADU
Authors: Ms. M. Kamarun Nihar, Dr. M. Mohamed Siddik
1Ms. M. Kamarun Nihar, 2Dr. M. Mohamed Siddik
1. Research Scholar, Department of Management Studies,
Rajagiri Dawood Batcha College of Arts and Science, Papanasam 2. Assistant Professor, Department of Commerce,
Sadakathullah Appa College (Autonomous), Tirunelveli
MLA 8 Nihar, Ms. M. Kamarun, and Dr. M. Mohamed Siddik. "A STUDY ON ASSET PREFERENCES AMONG URBAN STAKE HOLDERS IN DELTA DISTRCITS OF TAMILNADU." Int. j. of Social Science and Economic Research, vol. 3, no. 11, Nov. 2018, pp. 5897-5910, ijsser.org/more2018.php?id=411. Accessed Nov. 2018.
APA Nihar, M., & Siddik, D. (2018, November). A STUDY ON ASSET PREFERENCES AMONG URBAN STAKE HOLDERS IN DELTA DISTRCITS OF TAMILNADU. Int. j. of Social Science and Economic Research, 3(11), 5897-5910. Retrieved from ijsser.org/more2018.php?id=411
Chicago Nihar, Ms. M. Kamarun, and Dr. M. Mohamed Siddik. "A STUDY ON ASSET PREFERENCES AMONG URBAN STAKE HOLDERS IN DELTA DISTRCITS OF TAMILNADU." Int. j. of Social Science and Economic Research 3, no. 11 (November 2018), 5897-5910. Accessed November, 2018. ijsser.org/more2018.php?id=411.
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Abstract: Money plays an important role in one's life. In order to incredulous the difficulties in future they
have to invest their money. Asset of hard earned money is a crucial activity of every human
being. The importance of an asset is safety of principal total, liquidity, income stability,
appreciation and easy transfer-ability. A variety of asset avenues are available such as shares,
bank, gold and silver, real estate, life insurance and postal savings and so on. Asset is the
commitment of funds which have been saved from current consumption with the hope that some
benefits will be received in future. Through this study, an analysis has been made to know
awareness and preference of stake holders towards asset avenues in Tamil Nadu State. All the
stake holders invest their surplus money in the above mentioned avenues based on their risk
taking attitude. "No pain no gain" it is the golden principle of asset management. In this fast
moving world, we can earn more and more money. More risk leads to more profit. Stake holders
cannot avoid risk but they can minimize the risk by investing their money in various forms of
assets so that they can get a moderate profit. Hence the researcher has concluded that most of the
stake holders prefer bank deposits followed by gold asset in the study Area.
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