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Title: A STUDY ON PROS AND CONS AMONG INVESTMENT GROWTH IN DELTA DISTRICTS OF TAMILNADU
Authors: Ms. M. Kamarun Nihar, Dr. M. Mohamed Siddik
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1Ms. M. Kamarun Nihar, 2Dr. M. Mohamed Siddik 1. Research Scholar, Department of Management Studies, Rajagiri Dawood Batcha College of Arts and Science, Papanasam 2. Assistant Professor, PG & Research Department of Commerce, Sadakathullah Appa College (Autonomous), Tirunelveli.- 627011
MLA 8 Nihar, Ms. M. Kamarun, and Dr. M. Mohamed Siddik. "A STUDY ON PROS AND CONS AMONG INVESTMENT GROWTH IN DELTA DISTRICTS OF TAMILNADU." Int. j. of Social Science and Economic Research, vol. 3, no. 11, Nov. 2018, pp. 6039-6047, ijsser.org/more2018.php?id=421. Accessed Nov. 2018. APA Nihar, M., & Siddik, D. (2018, November). A STUDY ON PROS AND CONS AMONG INVESTMENT GROWTH IN DELTA DISTRICTS OF TAMILNADU. Int. j. of Social Science and Economic Research, 3(11), 6039-6047. Retrieved from ijsser.org/more2018.php?id=421 Chicago Nihar, Ms. M. Kamarun, and Dr. M. Mohamed Siddik. "A STUDY ON PROS AND CONS AMONG INVESTMENT GROWTH IN DELTA DISTRICTS OF TAMILNADU." Int. j. of Social Science and Economic Research 3, no. 11 (November 2018), 6039-6047. Accessed November, 2018. ijsser.org/more2018.php?id=421.
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Abstract: Money plays an important role in one's life. In order to incredulous the difficulties in future they have to invest their money. Asset of hard earned money is a crucial activity of every human being. The importance of an asset is safety of principal total, liquidity, income stability, appreciation and easy transferability. A variety of asset avenues are available such as shares, bank, gold and silver, real estate, life insurance and postal savings and so on. Asset is the commitment of funds which have been saved from current consumption with the hope that some benefits will be received in future. Through this study, an analysis has been made to know awareness and preference of stake holders towards asset avenues in Tamil Nadu State. All the stake holders invest their surplus money in the above mentioned avenues based on their risk taking attitude. "No pain no gain" it is the golden principle of asset management. In this fast moving world, we can earn more and more money. More risk leads to more profit. Stake holders cannot avoid risk but they can minimize the risk by investing their money in various forms of assets so that they can get a moderate profit. Hence the researcher has concluded that most of the stake holders prefer bank deposits followed by gold asset in the study Area.

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