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Title: TECHNOLOGICAL INNOVATIONS IN THE GOLD JEWELLERY SECTOR AND ITS RAMIFICATION IN THE SOCIOECONOMICS AND PERCEPTION OF THE TRADITIONAL GOLDSMITHS IN KERALA
Authors: Pradeep K. V; Dr. M. D. Devasia
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1Pradeep K. V; 2Dr. M. D. Devasia 1. Assistant Professor, Department of Economics, S. E. S. College, Sreekandapuram, Affiliated to Kannur University, Kannur District, Kerala, India 2. Associate Professor & Head, Post-Graduate Department of Economics, Nirmalagiri College, Koothuparamba, Affiliated to Kannur University, Kannur District, Kerala, India
MLA 8 K. V, Pradeep, and Dr. M. D. Devasia. "TECHNOLOGICAL INNOVATIONS IN THE GOLD JEWELLERY SECTOR AND ITS RAMIFICATION IN THE SOCIOECONOMICS AND PERCEPTION OF THE TRADITIONAL GOLDSMITHS IN KERALA." Int. j. of Social Science and Economic Research, vol. 3, no. 11, Nov. 2018, pp. 6122-6135, ijsser.org/more2018.php?id=427. Accessed Nov. 2018. APA K. V, P., & Devasia, D. (2018, November). TECHNOLOGICAL INNOVATIONS IN THE GOLD JEWELLERY SECTOR AND ITS RAMIFICATION IN THE SOCIOECONOMICS AND PERCEPTION OF THE TRADITIONAL GOLDSMITHS IN KERALA. Int. j. of Social Science and Economic Research, 3(11), 6122-6135. Retrieved from ijsser.org/more2018.php?id=427 Chicago K. V, Pradeep, and Dr. M. D. Devasia. "TECHNOLOGICAL INNOVATIONS IN THE GOLD JEWELLERY SECTOR AND ITS RAMIFICATION IN THE SOCIOECONOMICS AND PERCEPTION OF THE TRADITIONAL GOLDSMITHS IN KERALA." Int. j. of Social Science and Economic Research 3, no. 11 (November 2018), 6122-6135. Accessed November, 2018. ijsser.org/more2018.php?id=427.
References [1]. Freeman, C. (1995), "The National System of Innovation in Historical Perspective", Cambridge Journal of Economics, No. 19, pp. 5-24. [2]. Lundvall, B. A. (ed.) (1992), "National Innovation Systems: Towards a Theory of Innovation and Interactive Learning", Pinter, London. [3]. Rogers, E. M. (2003), "Diffusion of Innovations", Free Press, New York. [4]. Sumeetha, M (2014), "Skill in a Globalized World: Migrant Workers in the Gold Jewellery-Making Industry in Kerala, India", WorkingUSA, 17(3), 323-338. [5]. Sumeetha, M (2015), "Precarious Livelihoods: Social Security of Migrant Workers in The Gold Jewellery Making Industry in Kerala", 2015 (2) Elen. L R.
Abstract: The traditional goldsmith community in Kerala has come to a turnaround in their socioeconomics from good to bad levels. This is primarily due to twin effects, the first of it is globalisation of the gems and jewellery sector in the beginning of the 1990s and the second and the most important is the technological innovation and mechanisation with heavy doses of capital investment. In this, the poor traditional goldsmith community faces the major brunt in their socio economics as they are unaware of the global cues in the sector inter alia their poor financial base to embrace the new changes in technology. All these make the situation vulnerable and therefore the community perceives to have an unfavourable future. The study is based on primary data amassed from 300 goldsmiths from the districts of Kasargod and Thrissur based on random sampling methods. Though, the study is more connected to the socio-economics of the community, it uses the conventional theoretical aspects of innovation as in the works of Lundvall (1992), Freeman (1995) and the product adaptation explanations of Rogers (2003). The result of the study shows that there are rampant downward shifts in their socio economics as the income earning from the avocation of the community is below the state average; hence the youngsters are unwilling to continue this traditional work. This is the reason for their weak perception for a sustainable livelihood from the sector.

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