International Journal of Social Science & Economic Research
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Title:
EVALUATING SERVICE QUALITY THROUGH APPLICATION OF SERVQUAL MODEL IN THE HOTEL INDUSTRY

Authors:
Dr Shobharani H, Sunil M.P., Reethika D.

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1Dr Shobharani H, 2Sunil M.P., 3Reethika D.
1. Assistant Professor, Department of PG Studies, Kuvempu University, Kadur.
2. Assistant Professor, Department of Commerce, CHRIST (Deemed to be University), Bangalore.
3. Research Scholar, Department of Commerce, CHRIST (Deemed to be University), Bangalore.

MLA 8
H, Dr Shobharani, et al. "EVALUATING SERVICE QUALITY THROUGH APPLICATION OF SERVQUAL MODEL IN THE HOTEL INDUSTRY." Int. j. of Social Science and Economic Research, vol. 3, no. 11, Nov. 2018, pp. 6181-6202, ijsser.org/more2018.php?id=432. Accessed Nov. 2018.
APA
H, D., M.P., S., & D., R. (2018, November). EVALUATING SERVICE QUALITY THROUGH APPLICATION OF SERVQUAL MODEL IN THE HOTEL INDUSTRY. Int. j. of Social Science and Economic Research, 3(11), 6181-6202. Retrieved from ijsser.org/more2018.php?id=432
Chicago
H, Dr Shobharani, Sunil M.P., and Reethika D. "EVALUATING SERVICE QUALITY THROUGH APPLICATION OF SERVQUAL MODEL IN THE HOTEL INDUSTRY." Int. j. of Social Science and Economic Research 3, no. 11 (November 2018), 6181-6202. Accessed November, 2018. ijsser.org/more2018.php?id=432.

References
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Abstract:
As quoted by Hans Christina Anderson a Danish author, "to travel is to live." Tourism is an important industry of service sector. It has gained its prominence due to increasing number of destinations worldwide. CARE Ratings reported that tourism industry contributed 7.5% to Indian GDP in the year 2017(http://www.careratings.com). One of the important features of this industry is that the growth of this industry has a positive impact on a few other industries. There exists a direct relationship between tourism and hospitality sector. Hotels today are the 'homes away from home.' The hotel industry as a whole might grow with the development of the tourism industry but the individual growth of hotels is based on their performance. (Gogus et al., 2013).