International Journal of Social Science & Economic Research
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Rahmat Magajiya Aliyu, Tunku Salha binti Tunku Ahmad, Norshahrizan Binti Nordin

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Rahmat Magajiya Aliyu, Tunku Salha binti Tunku Ahmad, Norshahrizan Binti Nordin
School of Business Innovation and Technopreneurship, Universiti Malaysia Perlis, Kangar, Perlis, Malaysia

Aliyu, Rahmat Magajiya, et al. "THE EFFECTS OF MARKET ORIENTATION AND TRAINING ON BUSINESS PERFORMANCE OF WOMEN: THE MEDIATING ROLE OF INNOVATION." Int. j. of Social Science and Economic Research, vol. 3, no. 11, Nov. 2018, pp. 6451-6467, Accessed Nov. 2018.
Aliyu, R., Ahmad, T., & Nordin, N. (2018, November). THE EFFECTS OF MARKET ORIENTATION AND TRAINING ON BUSINESS PERFORMANCE OF WOMEN: THE MEDIATING ROLE OF INNOVATION. Int. j. of Social Science and Economic Research, 3(11), 6451-6467. Retrieved from
Aliyu, Rahmat Magajiya, Tunku Salha binti Tunku Ahmad, and Norshahrizan Binti Nordin. "THE EFFECTS OF MARKET ORIENTATION AND TRAINING ON BUSINESS PERFORMANCE OF WOMEN: THE MEDIATING ROLE OF INNOVATION." Int. j. of Social Science and Economic Research 3, no. 11 (November 2018), 6451-6467. Accessed November, 2018.

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This study examines the effects of Market orientation (MO), Training (TR) on the Business Performance (BP) of women in Nigeria using Innovation (I) as a mediator in order to improve the performance of Women, which long-run contributes positively towards the increase of Nigeria GDP. Data required for the study was collected from the Women Micro, Small and Medium Enterprises (MSME's) operating in the North-Western Nigeria using a survey design and a systematic random and stratified disproportionate sampling. A designed questionnaire has been distributed across the target population of 576 through self-administration. In order to evaluate the sample data, the study has adopted the Partial Least Squares-Structural Equation Modelling (PLS-SEM). The findings revealed that MO, TR and Innovation are important strategic for the performance of women MSMEs in Nigeria. The findings also revealed that women MSME performance depends on the degree of MO, TR of the business performance. However, innovation was found to mediate the effects between MO, TR and business performance of women. The findings of this study provide important insights to women owner/managers of MSMEs, policy makers and researchers to further understand the effects of MO, TR and I on women MSME performance. Women MSMEs should also be encouraged to improve their MO, TR and I, which may increase their performances. Finally, the study implications, limitations as well suggestions for future research are discussed.