International Journal of Social Science & Economic Research
Submit Paper

Title:
THE EFFECTS OF MARKET ORIENTATION AND TRAINING ON BUSINESS PERFORMANCE OF WOMEN: THE MEDIATING ROLE OF INNOVATION

Authors:
Rahmat Magajiya Aliyu, Tunku Salha binti Tunku Ahmad, Norshahrizan Binti Nordin

|| ||

Rahmat Magajiya Aliyu, Tunku Salha binti Tunku Ahmad, Norshahrizan Binti Nordin
School of Business Innovation and Technopreneurship, Universiti Malaysia Perlis, Kangar, Perlis, Malaysia

MLA 8
Aliyu, Rahmat Magajiya, et al. "THE EFFECTS OF MARKET ORIENTATION AND TRAINING ON BUSINESS PERFORMANCE OF WOMEN: THE MEDIATING ROLE OF INNOVATION." Int. j. of Social Science and Economic Research, vol. 3, no. 11, Nov. 2018, pp. 6451-6467, ijsser.org/more2018.php?id=452. Accessed Nov. 2018.
APA
Aliyu, R., Ahmad, T., & Nordin, N. (2018, November). THE EFFECTS OF MARKET ORIENTATION AND TRAINING ON BUSINESS PERFORMANCE OF WOMEN: THE MEDIATING ROLE OF INNOVATION. Int. j. of Social Science and Economic Research, 3(11), 6451-6467. Retrieved from ijsser.org/more2018.php?id=452
Chicago
Aliyu, Rahmat Magajiya, Tunku Salha binti Tunku Ahmad, and Norshahrizan Binti Nordin. "THE EFFECTS OF MARKET ORIENTATION AND TRAINING ON BUSINESS PERFORMANCE OF WOMEN: THE MEDIATING ROLE OF INNOVATION." Int. j. of Social Science and Economic Research 3, no. 11 (November 2018), 6451-6467. Accessed November, 2018. ijsser.org/more2018.php?id=452.

References
[1]. Abdulkadir, F.I., Umar, S., Garba, B.I. & Ibrahim S.H. (2012). The impact of microfinance banks on women entrepreneurial development in Kaduna metropolis. Microeconomics and Macroeconomics, 1(3), 28-38.
[2]. Ali, G. A., Hilman, H., & Gorondutse, A. H. (2017). The effect of entrepreneurial orientation, market orientation, total quality management and organizational culture on the SMEs performance: A theoretical framework. Journal of Business and Retail Management Research, 12(1).
[3]. Al-Sa'di, A. F., Abdallah, A. B., & Dahiyat, S. E. (2017). The mediating role of product and process innovations on the relationship between knowledge management and operational performance in manufacturing companies in Jordan. Business Process Management Journal, 23(2), 349-376.
[4]. Ansah, M. O., & Chinomona, R. (2017). Analysis of Market Orientation on Business Performance in the Multinational Service Industries. Journal of Social Sciences
[5]. Aragon, M. I. B., Jimenez, D. J., & Valle, R. S. (2014). Training and performance: The mediating role of organisational learning. BRQ Business Research Quarterly, 17(3), 161- 173.
[6]. Baron, R. M., & Kenny, D. A. (1986). The moderator-mediator variable distinction in social psychological research: Conceptual, strategic, and statistical considerations. Journal of personality and social psychology, 51(6), 1173.
[7]. Chin, W. W. (1998). The partial least squares approach to structural equation modeling. Modern methods for business research, 295(2), 295-336.
[8]. Chinomona, R. (2013). Business owner's expertise, employee skills training and business performance: A small business perspective. Journal of Applied Business Research, 29(6), 1883.
[9]. Didonet, S., Simmons, G., Diaz- Villavicencio, G., & Palmer, M. (2012). The relationship between small business market orientation and environmental uncertainty. Marketing Intelligence & Planning, 30 (7), 757-779.
[10]. Ekpe,I.Razak, R. C., Ismail, M., & Abdullah, Z. (2016). Entrepreneurial skill acquisition, psycho-social factors and youth's self-employment in malaysia. Journal of Entrepreneurship Education, 19(2), 93-101.
[11]. Fornell, C. and Larcker, D.F. (1981), "Evaluating structural equation models with unobservable variables and measurement error", Journal of Marketing Research, Vol. 18 No. 1, pp. 39- 50.
[12]. Georgiadis, A., & Pitelis, C. N. (2016). The Impact of Employees' and Managers' Training on the Performance of Small?and Medium-Sized Enterprises: Evidence from a Randomized Natural Experiment in the UK Service Sector. British Journal of Industrial Relations, 54(2), 409-421.
[13]. Gilaninia, S., Taleghani, M., & Talab, S. M. (2013). Market orientation and business performance. Singaporean. Journal of Business, Economics and Management Studies, 1(11), 13-17.
[14]. Gorondutse, A. H., Ali, R. A., Abubakar, A., & Naalah, M. N. I. (2017). The effect of working capital management on SMEs profitability in Malaysia. Polish Journal of Management Studies, 16.
[15]. Gorondutse, A. H., Ibrahim, G., Abdullwahab, H. I., & Naalah, M. N. I. (2018). Founder's Syndrome and Firm Performance of Small and Medium Scale Enterprises in Nigeria. Journal of Health Management and Informatics, 5(1), 1-8.
[16]. Grissemann, U., Plank, A., & Brunner-Sperdin, A. (2013). Enhancing business performance of hotels: The role of innovation and customer orientation. International Journal of Hospitality Management, 33, 347-356.
[17]. Hair Jr, J. F., Hult, G. T. M., Ringle, C., & Sarstedt, M. (2016). A primer on partial leastsquares structural equation modeling (PLS-SEM). Sage Publications.
[18]. Hair, J. F. (2015). Essentials of business research methods. ME Sharpe.
[19]. Hair, J. F., Hult, G. T. M., Ringle, C. M., & Sarstedt, M. (2017). A Primer on Partial Least Squares Structural Equation Modeling. 2 nd Ed. Thousand Oaks: Sage.
[20]. Hameed, W. U., Hussin, T., Azeem, M., Arif, M., & Basheer, M. F. (2017). Combination of microcredit and micro-training with mediating role of formal education: A microenterprise success formula. Journal of Business and Social Review in Emerging Economies, 3(2), 285-291.
[21]. Hayes, A. F. (2009). Beyond Baron and Kenny: Statistical mediation analysis in the new millennium. Communication monographs, 76(4), 408-420.
[22]. Homburg, C., & Pflesser, C. (2000). A multiple-layer model of market-oriented organisational culture: Measurement issues and performance outcomes. Journal of marketing research, 37(4), 449-462.
[23]. Homburg, C., Jozi?, D., & Kuehnl, C. (2017). Customer experience management: toward implementing an evolving marketing concept. Journal of the Academy of Marketing Science, 45(3), 377-401.
[24]. Huhtala, J. P., Sihvonen, A., Frosen, J., Jaakkola, M., & Tikkanen, H. (2014). Market orientation, innovation capability and business performance: Insights from the global financial crisis. Baltic Journal of Management, 9(2), 134-152.
[25]. Ibru, C. (2009). Growing microfinance through new technologies. Federal University of Technology, Akure, Nigeria.
[26]. Idris, A. J., & Agbim, K. C. (2015). Micro-credit as a strategy for poverty alleviation among women entrepreneurs in Nasarawa State, Nigeria. Journal of Business Studies Quarterly, 6(3), 122.
[27]. Jogaratnam, G. (2017). How organizational culture influences market orientation and business performance in the restaurant industry. Journal of Hospitality and Tourism Management, 31, 211-219.
[28]. Kanagal, N. B. (2017). Development of Market Orientation for Marketing Strategy Formulation. International Journal of Marketing Studies, 9(4), 54.
[29]. Lim, J. S., Lim, J. S., Darley, W. K., Darley, W. K., Marion, D., & Marion, D. (2017). Market orientation, innovation commercialization capability and firm performance relationships: the moderating role of supply chain influence. Journal of Business & Industrial Marketing, 32(7), 913-924.
[30]. Lu, K., Zhu, J., & Bao, H. (2015). High-performance human resource management and firm performance: The mediating role of innovation in China. Industrial Management & Data Systems, 115(2), 353-382
[31]. Mahmoud, M. A., Blankson, C., Owusu-Frimpong, N., Nwankwo, S., & Trang, T. P. (2016). Market orientation, learning orientation and business performance: The mediating role of innovation. International Journal of Bank Marketing, 34(5), 623-648.
[32]. Mtey, K. P. F. & Sulle, A. (2013). The role of education in poverty reduction in Tanzania. Global Advanced Research Journal of Educational Research and Review, 2(1), 006-014.
[33]. Naala, M. I. N., Nordin, N., & Omar, W. A. W. (2017). Innovation Capability and Firm Performance Relationship: a Study of Pls-Structural Equation Modeling (PlsSem). International Journal of Organisation & Business Excellence, 2(1), 39-50.
[34]. Naala, M. N. I. (2016). Moderating and mediating roles of human capital and competitive advantage on entrepreneurial orientation, social network and performance of SMEs in Nigeria (Doctoral dissertation, Universiti Utara Malaysia).
[35]. Ozkaya, H. E., Droge, C., Hult, G. T. M., Calantone, R., & Ozkaya, E. (2015). Market orientation, knowledge competence, and innovation. International Journal of Research in Marketing, 32(3), 309-318.
[36]. Podsakoff, P. M., & Organ, D. W. (1986). Self-reports in organizational research: Problems and prospects. Journal of management, 12(4), 531-544.
[37]. Podsakoff, P. M., MacKenzie, S. B., & Podsakoff, N. P. (2012). Sources of method bias in social science research and recommendations on how to control it. Annual review of psychology, 63, 539-569.
[38]. Podsakoff, P. M., MacKenzie, S. B., Lee, J. Y., & Podsakoff, N. P. (2003). Common method biases in behavioral research: A critical review of the literature and recommended remedies. Journal of applied psychology, 88(5), 879.
[39]. Prifti, R., & Alimehmeti, G. (2017). Market orientation, innovation, and firm performance-an analysis of Albanian firms. Journal of Innovation and Entrepreneurship, 6(1), 8.
[40]. Rosli, M. M., & Mahmood, R. (2013). Moderating effects of human resource management practices and entrepreneur training on Innovation and small-medium firm performance. Journal of Management and Strategy, 4(2), 60.
[41]. Rosli, N., Ibrahim, R., Ismail, I., Hassan, S. M., & Chung, T. D. (2016, September). Neural network architecture selection for efficient prediction model of gas metering system.
[42]. In Robotics and Manufacturing Automation (ROMA), 2016 2nd IEEE International Symposium on (pp. 1-5). IEEE.
[43]. Saks, A. M., & Burke?Smalley, L. A. (2014). Is transfer of training related to firm performance?. International Journal of Training and Development, 18(2), 104-115.
[44]. Sharma, P., Davcik, N. S., & Pillai, K. G. (2016). Product innovation as a mediator in the impact of R&D expenditure and brand equity on marketing performance. Journal of Business Research, 69(12), 5662-5669.
[45]. Sila, A. K. (2014). Relationship between training and performance: a case study of Kenyan women finance trust eastern Nyanza region, Kenya. Eur. J. Bus. Soc. Sci, 3(1), 95-117.
[46]. Suliyanto, S., & Rahab, R. (2012). The role of market orientation and learning orientation in improving innovativeness and performance of small and medium enterprises. Asian Social Science, 8(1), 134.
[47]. Vorhies, D. W., & Morgan, N. A. (2005). Benchmarking marketing capabilities for sustainable competitive advantage. Journal of marketing, 69(1), 80-94.
[48]. Xayavong, V., Kingwell, R., & Islam, N. (2016). How training and innovation link to farm performance: a structural equation analysis. Australian Journal of Agricultural and Resource Economics, 60(2), 227-242.
[49]. Zhou, S. S., Zhou, A. J., Feng, J., & Jiang, S. (2017). Dynamic capabilities and organizational performance: The mediating role of innovation. Journal of Management

Abstract:
This study examines the effects of Market orientation (MO), Training (TR) on the Business Performance (BP) of women in Nigeria using Innovation (I) as a mediator in order to improve the performance of Women, which long-run contributes positively towards the increase of Nigeria GDP. Data required for the study was collected from the Women Micro, Small and Medium Enterprises (MSME's) operating in the North-Western Nigeria using a survey design and a systematic random and stratified disproportionate sampling. A designed questionnaire has been distributed across the target population of 576 through self-administration. In order to evaluate the sample data, the study has adopted the Partial Least Squares-Structural Equation Modelling (PLS-SEM). The findings revealed that MO, TR and Innovation are important strategic for the performance of women MSMEs in Nigeria. The findings also revealed that women MSME performance depends on the degree of MO, TR of the business performance. However, innovation was found to mediate the effects between MO, TR and business performance of women. The findings of this study provide important insights to women owner/managers of MSMEs, policy makers and researchers to further understand the effects of MO, TR and I on women MSME performance. Women MSMEs should also be encouraged to improve their MO, TR and I, which may increase their performances. Finally, the study implications, limitations as well suggestions for future research are discussed.

IJSSER is Member of