Title: CUSTOMERS' WILLINGNESS TO PAY FOR ENGLISH FOR
SPECIFIC PURPOSES (ESP) IN HA NOI
Authors: NGUYEN THI THU
NGUYEN THI THU
Lecturer at Vietnam Trade Union University
MLA 8 THU, NGUYEN THI. "CUSTOMERS' WILLINGNESS TO PAY FOR ENGLISH FOR SPECIFIC PURPOSES (ESP) IN HA NOI." Int. j. of Social Science and Economic Research, vol. 3, no. 12, Dec. 2018, pp. 6642-6659, ijsser.org/more2018.php?id=467. Accessed Dec. 2018.
APA THU, N. (2018, December). CUSTOMERS' WILLINGNESS TO PAY FOR ENGLISH FOR SPECIFIC PURPOSES (ESP) IN HA NOI. Int. j. of Social Science and Economic Research, 3(12), 6642-6659. Retrieved from ijsser.org/more2018.php?id=467
Chicago THU, NGUYEN THI. "CUSTOMERS' WILLINGNESS TO PAY FOR ENGLISH FOR SPECIFIC PURPOSES (ESP) IN HA NOI." Int. j. of Social Science and Economic Research 3, no. 12 (December 2018), 6642-6659. Accessed December, 2018. ijsser.org/more2018.php?id=467.
References . Lam Thi Lan Huong (2005) ESP at Hanoi Water Resources UniversityRecommendations and suggestions for the current course"
. Nguyen Thi To Hoa & Pham Thi Tuyet Mai (2016) from Vietnam National University,
Hanoi, Vietnam conducted a study "Difficulties in Teaching English for Specific
Purposes: Empirical Study at Vietnam Universities".
. Do, T. X. D., & Cai, N. D. A. (2010). Teaching and learning English in new context:
Challenges And solutions. Journal of Science, Hue University, 26 (60)
Abstract: The study aimed to determine the profile of customers- learners in term of age, occupation,
income and their correlation to ESP learning. It was also intended to find out factors influence
on customers' decision in paying for an ESP course . The descriptive method with 299 randomly
chosen respondents, the survey questionnaire together with direct and in - depth interviews were
used to gather the data which was analyzed through frequency and percentage, and chi -square
as statistical tools. It was shown that the age group 18 -24 who are mostly students (65.3%) was
the most interested in ESP learning with no income (64.1%). Their objective in learning ESP is
to meet job requirements (61%). There was also significant difference on the customers'
willingness's influence in term of paying for ESP course when they were grouped according to
the demographic profile. Age ( chi = 34.622; p =.000), occupation ( chi =62.734; p = .000) and
income ( chi = 73.154; p = .000). When customers and their learning needs are clearly identified,
ESP training institutions need to improve and develop good quality of educational service, good
quality of lecturers, update curriculum, modern facilities and reasonable price to meet learners'
different requirements so that they can attract more learners to enroll and make them willing to
pay for the ESP course.
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